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The Paratexts Of Audience Engagement: Cover Matter That Draws In And Keeps Readers, Athena L. Edwards

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Within the book publishing industry, purchase statistics often determine a book’s success. This metric neglects crucial factors of reader engagement (i.e., reception and anticipation of current and future work) such as level of interest and appreciation. By blending key concepts from work on assemblage, ecology, reader-response, audience invoked, and media studies, this thesis attempts to (re)invigorate the discourse of book paratexts’ role in inspiring reader engagement. As a manifestation of various voices performing and contextualizing a core text for readers, paratexts are a key component to the discursive uptake of books by readers and their publics. Book covers, specifically, are …