Art and Design Commons^™

The Effects Of Price And Brand On The Perceived Quality Of Ladies Leggings Between Competitive Retailers, Olivia Thornton

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study is to determine if brand or price affects the quality perception of the consumer. The research examined what consumers look for when evaluating quality of a garment. Previous studies have shown that consumer expectations of quality in a garment is inconclusive. Research objectives that guided the study were:

- Does brand contribute to the consumers perception of quality?

- Does price contribute to the consumers perception of quality?

This study is a quantitative study using a digital survey and questionnaire looking into fabric, construction, and aesthetics of the leggings. This study involved human subjects; therefore, …