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Full-Text Articles in Art and Design
Turning The Page: A Design Thinking Approach To Increasing Literacy Advocacy In West Alabama, Justin C. Walters
Turning The Page: A Design Thinking Approach To Increasing Literacy Advocacy In West Alabama, Justin C. Walters
Masters Theses
Through the problem/solution lens of design thinking, this research critically analyzes the promotional activities and materials used by the Literacy Council of West Alabama (LCWA) to determine their effectiveness in reaching both functionally illiterate populations as well as the fully-literate population aiming to work the advocacy front with this nonprofit organization. Qualitative data was gathered through the utilization of a web heuristic evaluation, as well as the evaluation of current marketing materials for LCWA; these insights were used to guide the design and creation of new print and digital marketing materials for the organization. Results of this research aimed to …
Design Your Career - Design Your Life, Joshua R. Beal
Design Your Career - Design Your Life, Joshua R. Beal
Masters Theses
This research investigates the current plague of unemployment and underemployment that nearly half of qualified individuals in the field of Visual Communications are met with after graduation. Students who major in this field dedicate a tremendous amount of time, money, and energy toward developing a broad skillset that resolves critical matters of communication through visual solutions. Research has demonstrated that despite conditions that are subject to ongoing change of economy, industry, and marketplace there are contributing factors that must be addressed to overcome un/underemployment regardless of circumstances. These include an underdeveloped network of professional contacts, deficiency in recognizing or responding …