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Social and Behavioral Sciences

Masters Theses

Calligraphy culture

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Food, Drink, Time, New Year And Cloth, Jian Li Jun 2023

Food, Drink, Time, New Year And Cloth, Jian Li

Masters Theses

My project uses traditional Chinese calligraphy culture and my own family stories to create five daily use products to help my user find a sense of belonging to Chinese culture and also introduce my culture and stories to all audiences.

As an international student who came to the US, I have often struggled with a lack of cultural identity and belonging. This is a common issue faced by many who choose to leave their homes and venture to new places. However, I believe that we can overcome this by creating products that generate an emotional connection with their users.