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Women's Perception Of Fashion Comparing Viewers And Non-Viewers Of Evening Soap Operas : The Cultivation Effect, Elliot Paul Bloom

University of the Pacific Theses and Dissertations

The cultivation effect is defined as the distorted view of reality which results from the heavy viewing exposure to a certain type of programming content. The assumption behind the cultivation hypothesis is that the more hours an individual exposes himself or herself to a particular type of program content. the more the individual's view of reality will be consistent with the "reality" shown in the program.

It is no mystery that for the past half-century, millions of Americans have made the broadcast soap opera a daily habit. In response to the heavy interest exhibited by this strong audience, social scientists …