Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication
Articles 1 - 2 of 2
Full-Text Articles in Art and Design
Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola
Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola
Journalism
This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …
User Interface Design For Online Social Media, Jackie R. Hayes
User Interface Design For Online Social Media, Jackie R. Hayes
Graphic Communication
The purpose of this study was to identify implementation techniques of a successful user interface for an online social media application. Interviews were conducted with three employees from three separate social media applications to compare how designers approach user interface design differently. The working professionals were asked a series of user interface design questions about the social media application for which they work and help design. The interview responses were compared to the results of the Voice of the Customer (VOC) survey where 100 online social media (OSM) users were surveyed at random about their user interface design preferences within …