Art and Design Commons^™

Shalom, Zoe Schwartz

Masters Theses

I am a Jewish Filipina American, a hybrid of two hyper feminine archetypes: the Jewish American Princess and the Pinay Beauty Queen. Generations of assimilation, colonization and genocide taught my matriarchs to internalize the white male gaze. It was not until I looked in the mirror that I saw her. She understands the importance of performance and appearances because she knows, in a world that will not protect you, there is safety in conforming to feminine norms. She uses her knowledge of pop culture, beauty standards, humor, class symbols and social acceptability to imitate and perform desirable [white] femininity and …