Art and Design Commons^™

The Design Of Compelling Narratives, Miasha K. Vicino

Honors Capstone Projects - All

While storytelling is an essential form of communication and has been used to help humans make sense of the world and prepare for the future for thousands of years, compelling narratives are designed storytelling systems that encourage the audience to get involved and make active thought and behavioral change. Another significant aspect of compelling narrative design is that they are not resolute. While stories have definite endings, the end of a compelling narrative should be a “call to action”, an opportunity to engage further and invest time, effort, or aid back into the narrative’s cause. The challenge for designers is …