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Full-Text Articles in Art and Design
The American Girl Retail Experience, Michelle Sinagra, Rachel M. Cunningham, Katlin Anglin, Christina Frederick Dr.
The American Girl Retail Experience, Michelle Sinagra, Rachel M. Cunningham, Katlin Anglin, Christina Frederick Dr.
Human Factors and Applied Psychology Student Conference
The American Girl brand is characterized by its ability to promote identity development in young girls through play and educational experiences. Due to the accessibility of smart-devices (e.g. mobile and web based technologies) and the frequency of their use, recent trends in toy designs have shown an increase in digital/technology features. Taking this into consideration, American Girl has continuously emphasized doll-centric products and experiences that also satisfy consumer’s digital interests. American Girl’s interactive digital resources include: the entire American Girl website which features a wide selection of Games, Apps, activities, e-cards, the InnerStar University (i.e., an interactive world for My …