Art and Design Commons^™

Square Wine: Thinking Outside The Bottle, Kathryn A. Zeltner

Graphic Communication

The purpose of this study was to determine whether or not a rectangular wine bottle with a square base would be environmentally beneficial due to its ability to fit more bottles into a single shipping container. An interview was conducted from the CEO of company that currently produces bottles in this fashion and she helped answer this hypothesis as well as provide insight into the bottle production process. In addition to the environmental aspect, the study looked to determine if a square-based bottle would be accepted by consumers in the marketplace. Being that consumer purchasing decision plays a huge role …