Art and Design Commons^™

Introduction To Creativity: A Lecture And Curriculum Framework For Students Who Identify Themselves As Creative, Miriam Kelley

Creativity and Change Leadership Graduate Student Master's Projects

This project focuses on the creative person, process, product and press- the 4Ps of creativity as articulated by Rhodes (1961). A curricular framework was developed with an emphasis on enhancing the abilities of those who already identify themselves as creative, specifically undergraduate Freshmen and Sophomores looking to study various fields of Design at the university level. The objective of the framework is to not only identify the innate processes that may have led these students to identify themselves as creative- thereby choosing their major- but also to allow them to recognize, improve and be deliberate in those processes, to enhance …

Is Retro Packaging Making A Comeback? Is Old The New “New”?, Andrea Hodgson

Graphic Communication

The purpose of this study was to investigate consumer perceptions of retro packaging vs. modern packaging. A survey was administered to different groups of people around Cal Poly asking participants which packages they preferred in terms of design and perceived quality. The participants indicated their preferences and then expressed their views freely with an open-ended question.

The results of this study indicated that consumers had a strikingly high favor to modern packaging design over retro in terms of design and perceived quality. There was no difference across generations.

Although retro packaging may look appealing, customers are not likely to purchase …