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Full-Text Articles in Art and Design
Functionally Intense Training (F.I.T.) Multimedia Rebranding Package, Kaitlin Manger
Functionally Intense Training (F.I.T.) Multimedia Rebranding Package, Kaitlin Manger
Honors Projects
Branding and social media outreach to customers is essential to small businesses that are looking to grow their business and attract new members. This paper covers the development and production of a multimedia rebranding package that was produced for the high-intensity, CrossFit-like gym in Wapakoneta, Ohio, owned and operated by Steve Knapke, Functionally Intense Training. This gym has been open since 2013 but has no consistent social media content or branding content for the business. This project includes the deliverables of 10 videos, 20 photos, 5 graphic design templates, a new logo, and new branding guidelines. Along with the final …