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Articles 1 - 5 of 5
Full-Text Articles in Art and Design
Mave Magazine, Lauren Adams
Mave Magazine, Lauren Adams
Senior Honors Projects, 2010-2019
A fashion magazine featuring original photography, articles, advertisements, and graphic design
Studying Abroad: A Travel Campaign, Flora Lindsay
Studying Abroad: A Travel Campaign, Flora Lindsay
Senior Honors Projects, 2010-2019
This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.
An Experimental Study On Drag Reduction Of Aftermarket Additions On An Suv, Christiana L. Katsoulos
An Experimental Study On Drag Reduction Of Aftermarket Additions On An Suv, Christiana L. Katsoulos
Senior Honors Projects, 2010-2019
Over recent years, the awareness of climate change has become more prevalent worldwide and one major contributor to global warming has been the use of transportation. Vehicles contribute to global warming by releasing petroleum based emissions such as significant amounts of carbon dioxide and numerous other harmful environmental pollutants. SUVs contribute to the emissions problem more so than sedans, since they have lower gas mileage and need more gasoline regularly. The main functionality of sport utility vehicles, or SUVs, includes hauling or off-roading and fuel efficiency is not always the focus in the design process. However, aerodynamic enhancements could improve …
Creative Advertising Portfolio, Hayley E. Sunderman
Creative Advertising Portfolio, Hayley E. Sunderman
Senior Honors Projects, 2010-2019
Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …
The Leadership Hub, Michelle E. Healey
The Leadership Hub, Michelle E. Healey
Senior Honors Projects, 2010-2019
The Leadership Hub Senior Honors Creative Thesis comprises a website and creative design book. It organizes and designs leadership within the JMU community within four key areas.