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Full-Text Articles in Art and Design
Exiles: Trauma, Art & Design, Edwin Lew-Højbak Paquette
Exiles: Trauma, Art & Design, Edwin Lew-Højbak Paquette
University Honors Theses
A BFA thesis about the researching, writing, illustrating, and printing of a graphic novel. The story, an auto-biographical exploration of trauma using magical realism, is based on the Jungian psychology concept of shadow work and Internal Family Systems (IFS).
Ad Natural: A Campaign Advocating For Representation Of Diverse Female Body Types In Advertising Practices, Stacey Horton
Ad Natural: A Campaign Advocating For Representation Of Diverse Female Body Types In Advertising Practices, Stacey Horton
University Honors Theses
In this paper, I discuss the conceptualization, research, and execution of my awareness campaign, Ad Natural, in which I explore the best methods for promoting representation of diverse body types among women in advertisements. Through studying the history of women in advertising, the conduction of an anonymous survey, and competitor analysis I am able to determine where there is room for growth in advocating for this cause and integrate the solutions into the campaign. The end result consists of a full brand identity across a website, advertisement series, and merchandise with consistent messaging and imagery meant to empower the desired …