Art and Design Commons^™

The Interaction Of Strategy And Design In Comprehensive Branding, Tiana Miller

Senior Honors Theses

Branding directs how consumers view businesses. Focusing on strategy and design equally aids in making a brand comprehensive, cohesive, and effective. Different aspects of brand strategy determine how to effectively build the backbone of the brand. Understanding design elements and the creative process are important in developing the visual identity of the brand. The findings were combined to create comprehensive personal branding for Tiana Joy Creative. This creative application included an archetypal brand strategy with deliverables including a logo and brand elements.

Using Graphic Design To Develop And Promote A Character Development Program, Mia Mummau

Senior Honors Theses

There are many out-of-school time (OST) programs such as sports, art, and community clubs. The majority of these programs have been strategically designed to assist with child development. Non-profit organizations, such as OST programs, struggle to gain funding and parental support due to the inability to communicate their message effectively. Branding is key for the programs to capture the attention of children and parents to better communicate core values and positive intentions. This project will assist a football team's character-building program in its communication of the vision, scope, and sequence. This will help gain parent buy-in and donation of resources.

Beautiful Butterflies, Kaitlyn Gracie

Liberty University Research Week

Undergraduate

Graphic Design

London's Handwriting: The Typeface Of Public Transportation, Alexandria Hamlin

Liberty University Research Week

Undergraduate

Graphic Design

Care Cups Cafe Branding, Joy Nicholson

Liberty University Research Week

Undergraduate

Graphic Design

Museum Exhibition: Meowthical, Abigail Carter

Liberty University Research Week

Undergraduate

Graphic Design

My Home, Kayla Boyce

Liberty University Research Week

Undergraduate

Graphic Design

Homeschool 101: Using Visual Media To Promote Awareness Of Homeschooling, Steven Roscoe Sherlin

Masters Theses

Parents who are making decisions about the education of their children can benefit from a general awareness of the full range of schooling options available to them. Although the United States has seen its homeschooling population grow to all-time highs in recent years, many people are still unfamiliar with what homeschooling is actually like in practice. Some parents fail to recognize homeschooling as a viable option because of they are unfamiliar with its potential benefits, standard homeschooling methods, and resources for homeschooling families. This thesis reviews the homeschooling research literature and overviews relevant case studies to inform a visual solution …

Mae’S Chocolatier: Rebranding A Belgian Chocolatier Company, Mackenzee Holloway, Jessica Ramm

Liberty University Research Week

Undergraduate

Creative and Artistic

Art As Contextualization: Using Visual Communication As Christian Missions In Native American And Alaskan Cultures, Hali Gehring

Senior Honors Theses

Contextualization is an important aspect of Christian ministries and cross-cultural missions to create sustaining churches around the world. There are many forms of communication that use contextualization for religious purposes, such as theatre, story, art, and dance. These important forms of communication can be used with cultural practices to contextualize the Gospel to different people groups. For Native Americans and Alaskans, artistic works that promote cultural heritage are highly regarded. A beadwork piece that explains the Gospel could be a creative way to contextualize to Native American and Alaskans.

Using Graphic Design To Create Packaging For Myers-Briggs Personality Candles, Mary Elizabeth Horton

Senior Honors Theses

Throughout history, art has been used to communicate ideas, stimulate the imagination, and engage the senses. In recent times, with the advancement of graphic design in the art industry, creative boundaries have been pushed in the pursuit of innovative design approaches. Design is utilized not only to convey artistic meaning but also to engage the viewers’ senses and influence buyers’ decisions. Some consumers associate designs with different moods or feelings, and color and visual design can powerfully encapsulate personality. This paper and associated creative work show the versatility of graphic design to create candle packaging inspired by each of the …

Wave Tunes, Abigail Walters, Brianna O'Neal

Liberty University Research Week

Undergraduate

Graphic Design

Black Mental Health: Unravelling The Stressors And Stigma Surrounding The Mental Health Of Black Men, Joel Isimeme

Masters Theses

Mental health and illness have become increasingly relevant concerns in contemporary society. While the collective conversation around psychological health has begun, within the black community, mental health remains taboo. Mental illness is seldom seen as affecting black people. All individuals, however, are susceptible to mental illness, especially black men of African descent. This thesis, therefore, aims to explore the everyday experiences that adversely affect the mental health of black men. Specifically, it seeks to identify the factors that contribute to this mental ill-health. To this end, it will examine the role of society, religion, and the media in stigmatizing poor …

Uniquely Korea: Retaining Visual Authenticity In Cultural Presentations, Deanna M. Cannon

Masters Theses

As educators and creators seek to introduce students to cultures from around the world to increase cultural awareness, visual media has also become a powerful tool to disseminate the visual culture of a people. When media misrepresents a culture, the introduction to the culture can be flawed and create more problems. How then can media creators ensure that their representations are accurate? This project proposes that careful research balanced with an observation of the culture’s visual presentations can help guide cultural representations toward authenticity. This research specifically explores the problem of misrepresenting traditional Korean culture in American media. The generalization …

Visualizing A Woman’S Journey Through The Old Testament Prophetic Books: Improving Female Study Methods Through Visual Supplementation, Olivia Martin Smith

Masters Theses

Christians are often less likely to read the Old Testament prophetic literature compared to other books in Scripture. This poses a problem within the Church for Biblical literacy and understanding Scripture as one complete narrative that points to Christ. The aim of this research was to discover what causes a struggle for Christian women understanding the prophetic literature, why Old Testament prophetic literature is important for women to study, and the best methods for communicating this information to a female audience. The following research questions were asked: 1. What is the standard perspective of an average Christian when studying Old …

Disconnected, James H. Reeves Ii

Masters Theses

Even with complications, remote learning can be successful with the development of user friendly designed solutions. While there are educational tools and platforms available that electronically support remote learning, many students and teachers do not have deep technological knowledge and many lack internet access outside of school. Without access to the internet, many of them experience interruptions in their education. This underscores the needs of both the educator, and the students during sudden and unexpected periods of school closure. The research objectives of this project focus on current learning tools, their design, and their accessibility during remote learning. The level …

Fashion Show 2k19, Pierre Yohann Oluwatobi, Stacy Cannon

Liberty University Research Week

Undergraduate

Graphic Design

Redefine Kids Online, Nathaniel Hammond, Mathieu Angell, Stacy Cannon

Liberty University Research Week

Undergraduate

Graphic Design

Tentmakers Coffee Market Branding, Hali Gehring, Anthony Smith

Liberty University Research Week

Undergraduate

Graphic Design

Highland Creamery Brand Identity, Rainer Gleich, Anthony Smith

Liberty University Research Week

Undergraduate

Graphic Design

Cinderella Pattern Collection, Rainer Gleich, Anthony Smith

Liberty University Research Week

Undergraduate

Graphic Design

Using Graphic Design To Create Packaging Myers-Briggs Personality Candles, Mary Horton, Joseph Wright

Liberty University Research Week

Undergraduate

Graphic Design

Designing Clarity: Utilizing Graphic Design To Enhance Media Functionality For The Visually Impaired, Jeremy Curtis Ellison

Masters Theses

The designed purpose of this research is to help to bridge the gap between graphic design and those who suffer from color-blindness. By not only coming to a better understanding of color deficiencies but also rethinking how we approach our use of color within our designs, we may begin to create more inclusive designs, thus communicating more efficiently.

Overcoming The Myth Of The Contemporary “Starving Artist”: An Exploration Into The Fusion And Viability Of A 21st-Century Career In Art And Design, Miranda M. Myles Jackson

Masters Theses

This research explores the myth of the “starving artist” surrounding the pursuit of a career in the arts. Artists are often dubbed as starving due to the pre-conceived notion that careers in art do not provide longevity or financial stability. Due to this stigma, budding creatives are often dissuaded at home, school, or both from pursuing a career doing what they love. Arts programs are often cut and or remain underfunded, mainly due to this biased perception. Research indicates that careers in the arts have expanded exponentially due to its merge with various fields. According to both the STEM vs. …

Modern Myths: Adding To America's Cultural Heritage, Kathryne E. Wood

Masters Theses

As children, we believe in the Tooth Fairy, Santa Claus, and the Easter Bunny. We cower in fear when our friends talk about the Boogeyman, or how they'll summon Bloody Mary in the mirror. We check our closets, in hopes of finding an entrance to Narnia at the back of them. The world is a mysterious place in which anything can happen, anything can exist. What makes these types of stories so special? How do they generate true belief? What propels a narrative from entertaining story to the status of myth, legend, or folktale? This thesis explores the enduring qualities …

Marks The Spot, Timothy Paul Crane

Masters Theses

This thesis is an investigation into the prtoblem of marketing for small businesses with little funds and means for advertisement. Past, present and predicted future methods of marketing prove there is room for improvement in affordability through existing advancements. Literature reviews and case studies explore the most lucrative ways forward. Research also indicates that large numbers of potential consumers are missed by small businesses due to their general lack of embracing newer communication technology such as store apps. This extra support measure provides users with notifications that highlight coupons and deals and has a proven record of success for larger …

Living My Best Life Gifting Program, Jessica Gilmore

Masters Theses

Living My Best Life (LMBL) is a qualitative research study that explores how creative products can help provide a positive impact on children. Research shows that various forms of art are utilized in therapy, classroom settings, outreach programs, and in homes to help children overcome complicated, disturbing, and disruptive behavior due to adverse circumstances they have experienced in their life. The research revealed how strategy that utilizes and implements creative products and activities can actually alter the perspective of children in a more productive and optimistic manner. The products serve as long and short-term interventions against negative thoughts and actions. …

Nexgen Create: Graphic Design Interface, Mary Kate Elizabeth Morgan

Masters Theses

Students today do not have many options for college or career preparation in the artistic or creative fields. There are many options when it comes to creative careers that students and parents do not know about. There were 266,300 graphic designers recorded in the US in 2019. Based on the additional graphic designers entering the field and those retiring, in the next 10 years, it is expected that the US will need 16,700 new graphic designers to fill those positions. (See Graphic Designer Overview) This project focuses on teaching the next generation skills in graphic design to apply to college …

Staves & Stones: The Truth Of Runic Tradition, Josiah John Duff

Masters Theses

The research problem and task for this thesis was in the analysis of the Old Norse Futhark, or written runic language and how it has been represented through history. In order to educate the reader with a greater understanding and put the runes in context, the runes are analyzed thoroughly before being compared and contrasted to other runic systems that have been represented in modern media. The objective being to identify these similarities and differences in each language and maintain a consistent criteria to measure each language, via original use, design and form, and in-mythos development. Using this criteria and …

Raising Consciousness: Challenging Diversity In Christian Publishing, Michael Omari Johnson

Masters Theses

The Christian publishing industry has overlooked the importance of diversity, particularly its impact on black American audiences. While studies show that diversity and inclusion can lead to more innovation through problem-solving, there persists a paradox where a lack of opportunities, disparities in wealth and employment and systemic prejudices can play a role in the ethnic and racial homogeneity of the Christian publishing industry. Thus, there are many barriers preventing people of color from emerging to the market, reflecting in the storytelling, content creation and audience of African-descent followers.