Art and Design Commons^™

Zoetic Fitness, Brooke S. Fremeau

Electronic Theses and Dissertations

Graphic design is a problem-solving field. A client or company tasks a designer with a problem, and to solve that problem the designer uses 2D fundamentals and technology. As a designer, one must carefully listen to the client to understand their needs before making design decisions. While graphic designers are responsible for creating stunning visuals for both print and digital media, one of the most important aspects of graphic design is branding. Broadly speaking, branding is the process involved in creating a unique name and image for a product or service in a consumers mind. Through branding, the designer aims …