Art and Design Commons^™

Expanding Learn By Doing: Creating A Culture Of Extracurricular Lab Work In The Graphic Communication Department, Miriam Gabai, Isis Dominguez

Graphic Communication

The existing Graphic Communication (GrC) curriculum immerses students in print production through hands-on labs, exposing them to a variety of industrial machinery.

However, outside the context of required labs, students will rarely use the department’s equipment, which is a lost learning opportunity.

This project proposes exploring opportunities for students to use machinery outside the context of required classes, in order to both foster familiarity with industry tools and generate new industry knowledge. The aim is to research and develop a plan for implementing a program that helps to encourage students to further develop skills and pursue research projects using department …

High Frequency: A Graphic Anthology Of Music, Cindy Nguyen

Graphic Communication

High Frequency experiments with the production of both non-traditional book design and graphic design in order to explore the personal relationship that can exist between an individual and music. Key areas of experimentation lie in typography, graphic design, and layout in order to result in a specialized, hand-crafted book featuring custom posters of twenty-five albums that have had particular significance to my personal musical journey. How can one visually represent their emotional connection, journey, and relationship to a body of music? Though this is the primary focus of this project, a secondary goal is to explore how an individual interacts …

Touch By Angels Café Rebrand, Hailey Choi

Graphic Communication

Touch By Angels, a local Korean-dessert café in San Luis Obispo, CA, specializing in bingsoo, taiyaki, and specialty teas, has struggled since its December 2023 opening to establish a cohesive visual identity across its B2C interaction spaces, including its website, social media pages, and on-site signage. This rebranding project aims to develop a comprehensive visual identity for Touch By Angels by enhancing its logo design, color palette, typography, and photography, revamping its social media, and on-site signage to create a unified and appealing brand image. The expected outcome is improved customer engagement, enhanced brand recognition, and business growth, positioning Touch …

Grc: A Mustang Quest, Jackson T. Alexander

Graphic Communication

The main purpose of this study is to define the overall effectiveness of visual marketing through animation and storytelling narration. California Polytechnic State University, San Luis Obispo has dozens of potential majors that interest students, thus leading to specific programs such as Graphic Communication (GRC) gaining fewer numbers compared to other College of Liberal Arts (CLA) fields. By analyzing what key elements are necessary for gaining outside attention and intrigue about a college program, I can better understand what information needs to be presented in my video project. This video will focus on defining what Graphic Communication is as a …