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Full-Text Articles in Art and Design
Studying Abroad: A Travel Campaign, Flora Lindsay
Studying Abroad: A Travel Campaign, Flora Lindsay
Senior Honors Projects, 2010-2019
This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.
Music & Media: A Senior Recital & Honors Project, Kayla Luteran
Music & Media: A Senior Recital & Honors Project, Kayla Luteran
Honors Projects
Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.
While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With …