Art and Design Commons^™

This Is For You: A Handbook For Design Students, Gabriel Drozdov

Masters Theses

This Is For You is a handbook for design students. It is a collection of stories, projects, and conversations on the subjects of design, code, and teaching. The book’s first part, “Learning,” contains stories about the experiences that shaped me as a designer. The second part, “Making,” summarizes the projects that taught me how to design. The third and final part, “Sharing,” is a series of conversations with the people that helped me along the way. In collecting and publishing these resources, This Is For You is an attempt to create an open-source example of what a career in design …

Brand Credibility Through Web Design, Catherine Clode

Graphic Communication

Websites act as a first impression of a company that users use to judge and form opinions on. Therefore, it is crucial to implement an appealing design with straightforward navigation. However, for small businesses or freelancers, good web design is hard to achieve without a web designer. Small businesses rely heavily on e-commerce and digital advertising but are more likely to lack the resource and knowledge to develop a good website. Cristina Ruales Co is a personal brand belonging to an independent designer who uses her website to market and sell her products and services. The current brand website is …

Re-Order The Order Of Thing, Yingxi Sabrina Ji

Masters Theses

Humanocentrism positions humans as the measure of all things; what we know as the ‘real’ or ‘true’ is perceived through this limited perspective. As a designer, I challenge the hierarchy, actively moving away from the notion that inanimate objects are subjugated matter.

In this body of work, I turn to actions of world-building to create immersive experiences where ‘objects’ become ‘subjects.’ They are rescaled and re-centered — called into prominence to become protagonists on the cultural and environmental stage. Through generating, collaging, and juxtaposing recycled facts, imagery and organic materials using digital filters, I insert absurdity as a breakpoint to …

Goodreads Redesign, Brooke Mylander

Graphic Communication

The following project is a redesign of Goodreads.com. The current user interface of Goodreads’ website is outdated and not user-friendly. This project addressed many problems current users complained about the site and made new designs for each major frame of the site with new, fixed features.

What Interactive Web Features Are Most Used, Travis Tyler

Experiential Learning Projects

The use of interactive features in websites has become common place on the internet. People use these tools to help navigate and understand the content related to that website. However, due the large variety of websites it can be tricky to understand what features are best to utilize based on the topic of your site. This paper seeks to address this issue by researching how users interact and utilized different features on different websites. Research is gathered via scholarly articles and direct data gathered from volunteers. This data shows users tend to favor more interactive tools to help with navigation, …

Parentheses Asterisk Ellipses, Everett Epstein

Masters Theses

Textual punctuation — those common marks that pace a text — are rarely static. They allow a message to flow, providing space and also emphasis. While words hold the stage, humble commas and periods coax the message.

This thesis urges another orientation to these tools, with the graphic designer assuming the role of one who principally punctuates. In Parentheses Asterisk Ellipses, punctuation becomes the primary driver of meaning — a perfect technology for rich associative networks of history, type, and the social. Tracing the grain of these forms, Parentheses Asterisk Ellipses offers a close reading of the three marks in …

Oh Wait, Is This A Loop?, Carl-Gustaf Ewerbring

Masters Theses

When Photography as a medium arrived, it changed our world. It caused us to reinvent many things, one of them being the medium of painting. All of a sudden, a realistically painted picture was no longer the best possible way to document and archive visual qualities. New styles of painting evolved, and the medium grew into something bigger than before.

The web arrived more than three decades ago. What mediums has radically changed since then? Or more important, what mediums should we reinvent because of the web? This book is an systematic attempt to investigate that question.

What I knew …

Temporal Collisions, Lizzie Baur

Masters Theses

We live during a time of smoothly effortless design that encourages instant gratification. In this sea of pre-existing content, most of which we experience through layers of mediation, my practice encourages drifting. As a graphic designer, I try to decondition myself from reductive thinking. In response, this thesis operates on the fringe, cycling attention to unexpected associations, harnessing temporal collisions and formal play towards diminishing cultural baggage and preconceived notions. I deliberately attune the reader to the labyrinthine as an experience by which to interrogate common sense and steer the imagination towards moments of uncertainty.

This work engages a kind …

Lateral Movements : In Multifaceted Time And Space, Jieun Kim

Masters Theses

Orient, shift, calibrate, and soar—these four lateral movements provoke new ways of seeing beyond flatness: the single fixed point of view. I question the reasons and consequences of the dominant point of view and suggest interpretative and playful versions of possibilities.

The distribution of the internet and satellite photography has heightened the perception, interaction, and access to the world—time and space have become flexible. I use these tools deceptively to shift toward dynamic and multiple perspectives both in physical and digital space.

I create graphic environments into which people can enter, inviting people to maneuver in this multifaceted time and …

Re-Creation : A Package Design For Daily Life, Wei-Hao Wang

Masters Theses

This thesis grows out of my observations of and inquiries into daily scenes,+ which are wrapped within what I am calling a package. The human mind often puts daily encounters into manageable packages to facilitate interaction with them. This process, however, makes us dull or neglectful. Looking into daily scenes allows me to unpack these packages and reflect on ubiquitous objects, notions and actions so that I am able to see them anew. To me, it offers a break from the habitual responses in life.

Re-creation: A Package Design for Daily Life intends to create a similar occasion for my …

Designing A Website For A Non-Profit Organization, Kristen Lauck

Williams Honors College, Honors Research Projects

The purpose of this honors project is to redesign and launch a website for the nonprofit organization Better Future Facilitators. Better Future Facilitators is a 501c3 non-profit organization that helps homeless men and women start their own businesses by providing them with the education, skills, and support necessary to be successful and break the cycle of homelessness.

Starting June 3rd, I will be writing website copy, taking photographs, reorganizing content, and designing a simple website layout for betterfuturefacilitators.org via Wix.com’s website creator. This website will allow the organization to better communicate with their target public and create a secure place …

Space, Junk, Brandon Olsen

Masters Theses

Space, Junk acknowledges and embraces the world as a chaotic and uncertain place. Graphic design often directly contrasts the messiness of humanity. Clean and ordered composition can conceal the muddled nature of a subject. The designer's role isn't to force perfection, but to create an aesthetic that accurately represents content. I place value on rips, smears, blurriness, and distortion as well as feelings provoked by variability. Through works created in multiple spaces (book space, architectural space, web space, etc.) this thesis focuses on finding worth in undervalued junk, using mess as a means to represent convoluted issues, and utilizing fun …

Happy, Dontay Farley

Electronic Theses and Dissertations

This thesis is an exploration of graphic design and how it can be used as tool to create awareness about mental illness and positive solutions to decrease its affect on individuals. Using the “simple things” in life as metaphors, this thesis attempts to use graphic design as a way to help decrease depression. Drawing on the emergent strands of enquiry associated with mental illness, this thesis will investigate how design and its basic principles can be used create positive experiences for the complex issue of mental illness.

This thesis will also review the body of critical and historical design thinking, …

Glenside Fire Company Website Modernization, Jennifer Clark, Irene Patterson, David J. Cox Jr.

Senior Capstone Theses

Glenside Fire Company #1, known as GFC, is one of five volunteer fire companies operating in Cheltenham Township, providing services not limited to fire suppression, search and rescue, emergency medical services assistance, and fire safety education. GFC was looking to create a new website in order to promote volunteer firefighting, recruit new members, and fundraise, as well as provide a place where current members can keep records of events and trainings, using a public and member-only view. The website was created using a Bootstrap framework, in order to maximize usability across many platforms. The website will be easily updated with …

Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason

Graphic Communication

The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty, and personal friends through e-mail …

Connecting The Disciplinary Dots: Faculty Attitudes Toward The Professionalization Of Web Development, Kathleen Mary Kalata

Dissertations

Professionalization offers rewards such as prestige, financial benefits and autonomy. Fields such as nursing and social work have undergone the professionalization process. This exploratory study examined faculty attitudes regarding the professionalization of web development as defined by the Hall model of professionalism. The purpose of the study was to understand how faculty view web development as a profession. Based on the Hall’s Professionalism Scale (1968) and modified survey by Snizek (1972), the Web Development Professionalism Inventory (WDPI) was used to explore faculty attitudes toward professionalization.

This study surveyed faculty about their views on the structural and attitudinal components of web …

Creating Pixel Luxury: Research And Design Of A High Quality Resource Website, Kendall Dea

Graphic Communication

The purpose of this study was ultimately to create a website featuring useful resources for designers and creative individuals. This paper examines past studies dealing with user interface and design fundamentals of web design, and then applies their results when planning the basic layout of the final website. The website was then coded and uploaded online with the name, Pixel Luxury. After finishing and uploading the first version of the website, some of the primary challenges that arose during the creation process were documented, as well as many of the useful tools that aided the overall design and coding process. …

Argent Sound Recordings: Multimodal Storytelling, Matthew L. Klimas

Theses and Dissertations

ARGENT SOUND RECORDINGS explores the integration of visual, written and sonic elements to tell a story. "The Silver Bell," a fairy tale, is delivered through the internet – providing users an opportunity to experience and interpret a constructed narrative under the guise of an independent record label website.