Art and Design Commons^™

Alif: Building A Bridge: Arabic Calligraphy And Arabic Typography In Design, Saba Esho

Honors Theses

The project is centered around the exploration of Arabic typography and its multi-faceted uses. Arabic calligraphy is an old practice and tradition that has been studied and refined since it was founded. Comparatively, Arabic typography is a much more recent creative study that is still developing, thus there has not been much literature that covers it. Therefore, the main goal of the project is to highlight and integrate Arabic typography with Arabic calligraphy. By doing so, the project builds a bridge within Arabic graphic design, connecting the rich Arabic calligraphy to its newer counterpart, Arabic typography.

In our day and …

Mettle, Chelsey Augustine

Master's Theses

While many see Graphic Design as a separation from art, for me, it has always been a happy blend between my fine art and technological skills. In both areas, I think about what I want the audience to think of feel when the pieces in question. Form, color, anatomy, and concept are all part of my creative process, regardless of whether I am creating digitally with a Wacom or building a wax form in the foundry.

During my graduate studies, I started to get into a flow of building narratives to hone in on conceptual branding ideas. Being able to …

Other Realms, Louis Rakovich

Masters Theses

Can a system existing in rigid order be taken back to a state of malleability, a space of potential not yet actualized?

If creation reduces the infinite to produce the finite, then in the simplest sense, creation is the process of bringing something tangible, real, out of the ether—out of the primordial chaos of possibility. The technique of defamiliarization can be viewed as an agent of de-creation, the active reversal of creation, in order to make creation possible once again. As such it holds spiritual power in its own right.

In pursuit of this state of renewed potentiality, I use …

Typemaking, Rebekah Sorensen

Williams Honors College, Honors Research Projects

The objective of this project is an exploration of typemaking—an analysis including the development of letterforms to the various methods in printing these forms, including the rich history behind these developments—which ultimately results in the form of communication known as graphic design. Research begins with the history of print processes and evolving typographic styles, providing a comprehensive understanding of how typography has been applied as a means of communication, and the benefits to society throughout time. The information is then applied through the digital design of letterpress type, followed by the physical production of these pieces using a range of …

Oh Wait, Is This A Loop?, Carl-Gustaf Ewerbring

Masters Theses

When Photography as a medium arrived, it changed our world. It caused us to reinvent many things, one of them being the medium of painting. All of a sudden, a realistically painted picture was no longer the best possible way to document and archive visual qualities. New styles of painting evolved, and the medium grew into something bigger than before.

The web arrived more than three decades ago. What mediums has radically changed since then? Or more important, what mediums should we reinvent because of the web? This book is an systematic attempt to investigate that question.

What I knew …

Counter Formation, Fabian Fohrer

Masters Theses

Counter-formation establishes a foundation to envision a more accurate shape and field of inter-relations across disciplines and contexts that are not only receptive but appropriative and elaborative.

By approaching the space of the counter-form, my ambition is to generate a responsive structure and an archive of fragments to build upon - a blank canvas with a variable format to recast vision and action.

Counter-formation places emphasis on the transformative, liminal space that allows one to encounter contexts from within, between, and around to organize or break them in a different fashion.

A Study On The Visual And Verbal Languages Of Typography, Ellyn E. Duncan

Electronic Theses and Dissertations

It takes a person 0.05 seconds to form a first impression of something new. While first impressions are quick and surface level, they are generally important in the lasting impression developed by the individual. I believe graphic designers have the ability to manipulate the first impression of their work by using the different languages of typography to command the attention of an audience and direct a planned impression. Through the testing and research of this thesis study, I aim to provide examples of how people share common responses and interpretations of visual elements and show that the visual and verbal …

Machine Girl, Yutong Liu

Theses and Dissertations

Machine girl is a character that mimics biology, labor, and humanity.

She relates to machine sympathy and machine learning; She is updating and processing of big data. During the interaction between me and the machine, I found you --- Machine girl.

Machine girl is a brilliant girl. She is an excellent translator and communicator, which is determined by her ability for machine learning. The cyber living space gives her a fundamental learning gift with a mathematical algorithm. She uses this gift to mimic everything from the human brain. She is not reasonable but sensitive. There are many different versions of …

Plenty : Wanting, Choosing,, Overwhelming Unloading, Christopher Cote

Masters Theses

We seek well-being from products and fall prey to the media that promotes them to determine our wants and needs as equal. Consumption becomes an obsession. At some point we accumulate so much that we feel the need to organize or cleanse what’s overwhelmed us.

To highlight the aesthetics of consumption, advertisement, and brand proliferation, I turn their tactics against themselves. Plenty: Wanting, Choosing, Overwhelming, Unloading explores, points out, embraces, and edits the complexity we live within. With the hope of better navigating the abundance of consumer choice and its visual bombardment, Plenty tracks and exposes the cycle of material …

Body Of Work, Oliva De Salve Villedieu

Masters Theses

This yellow book filled with short stories, indexes, and a bright body of work, is a little bit rebellious, a little bit scandalous, but mostly self-indulgent. It is an invitation to release, unhinge, and get, consensually, tied up. Here graphic design is not a thinking tool, but rather an attitude—a desire to engage and skew. It is a place where affection translates into practice and lifts an eyebrow to modernism. The work is one of contrast; it contradicts and plays. By excavating simple systems for complex reasons, it deconstructs the fundamental primaries of graphic design and recontextualizes them by holding …

Abjad Orientations, Mohammed Nassem

Masters Theses

This thesis investigates verbal and visual language through a lens of translation, queerness, and diaspora . Looking at graphic design as a reconciliatory space , I make use of its formal and typographic systems as devices to tell stories , examine cultures , and negotiate conflicting principles .

Abjad Orientations is a process of shifting the focal viewpoint to reorient myself and/or my audience and allow for a closer probe of our cultural reality . My eclectic identity as a Queer , Muslim , multilingual Arab living in the United States drives the form and content of my design inquiries …

Groundwork, Marcus Peabody

Masters Theses

This is hardly groundbreaking, but graphic designers

(or at least this graphic designer)

should gather up information first hand

(rather than waiting to be handed content)

using multiple points of view

(because design needs to be rooted in the broader world)

and then address the resultant multiplicity

(which is chaotic and confusing)

by charting a somewhat linear path through it

(because I have an editorial point of view)

while still acknowledging the underlying complexity

(because it's not the only point of view)

giving structure that is coherent with the subject

(because without structure you just have a pile of content) …

Lateral Movements : In Multifaceted Time And Space, Jieun Kim

Masters Theses

Orient, shift, calibrate, and soar—these four lateral movements provoke new ways of seeing beyond flatness: the single fixed point of view. I question the reasons and consequences of the dominant point of view and suggest interpretative and playful versions of possibilities.

The distribution of the internet and satellite photography has heightened the perception, interaction, and access to the world—time and space have become flexible. I use these tools deceptively to shift toward dynamic and multiple perspectives both in physical and digital space.

I create graphic environments into which people can enter, inviting people to maneuver in this multifaceted time and …

Softweave, Annaka Olsen

Masters Theses

The contents of this volume are a weaving.1 The text lays parallel to a graphic design practice that emerges from research into computation, digital publishing and speculative design. I ask how we can change the structures of world building to become collaborative and ethical practices — resisting hierarchy and reclaiming agency in the spaces we occupy. By making soft modifications imbued with feminist praxis across a variety of automatic processes, softwares, feeds, and streams, this thesis explores ways to open up critical avenues of making in order to speculate on fluid futures that we can co-author.

Standards, Rules, Setting, Robert Mcconnell

Masters Theses

Greetings. Welcome to Standards, Rules, Setting. This short preamble serves as a user guide to the material that follows. It is, essentially, a set of standards that govern the organization and progression of the various items in this publication.

Everything in this book has been conceived and constructed in line with the Graphic Design Thesis Book Protocol. As my body of work deals with the communication of messages and the manipulation of their governing conventions and norms, this publication — as well — has been organized along similar principles.

There are five types of components in this thesis book: sections, …

Interface Philosophy, June Yoon

Masters Theses

During a Grad Studio II crit in the spring of 2018, I presented my project Measurements of Space and Time (page 132) and right after I finished, someone said, “This is like interface philosophy.” I didn’t even know what that meant, but it just felt right. At that very moment, I knew Interface Philosophy would be the title of my thesis.

Interface Philosophy was built as much as it was written and designed. Its function is to define “interface philosophy.” To describe interface as a meeting point for communication; philosophy as a cognitive reasoning of structural patterns. What I have …

Cosmosis, Angela Torchio

Masters Theses

Cosmographies deal with the order of nature. They are general descriptions of the universe, and this thesis is a cosmography, dealing with visual content, constraints, and the complexity of symbolism.

Visual experience is dynamic, interrelated, and inherently tied to a value hierarchy. On a micro level, design is my way of understanding the world, while on a macro level, it is a tool to generate new perceptual structures for engaging with, not merely seeing, design.

The work is based on the idea that multiple symbolisms are inherent to all things, and these symbolisms will shift based on context. Cosmographies are …

Among : A Series Of Enactments, Joel F. Kern

Masters Theses

AMONG captures the practice of a constructionist designer, one who oscillates between the characteristics of typography, multi-materiality, and spatiality yet does not attach solely to the physical or digital. The fundamental principles of this practice include open platforms that foster generative collaboration through modular systems. AMONG straddles the borders of graphic design, environmental design and social sculpture. At its core, this practice encourages new ways of connecting communities.

Re-Creation : A Package Design For Daily Life, Wei-Hao Wang

Masters Theses

This thesis grows out of my observations of and inquiries into daily scenes,+ which are wrapped within what I am calling a package. The human mind often puts daily encounters into manageable packages to facilitate interaction with them. This process, however, makes us dull or neglectful. Looking into daily scenes allows me to unpack these packages and reflect on ubiquitous objects, notions and actions so that I am able to see them anew. To me, it offers a break from the habitual responses in life.

Re-creation: A Package Design for Daily Life intends to create a similar occasion for my …

The Day Is Just Another Surface, Brooks M. Heintzelman

Theses and Dissertations

Within a practice founded on both typographic form and language, I have continued to push myself to make work that is more sensitive to place, more contextual, more (hopefully) generous toward a public audience. These pieces might serve as useful instruments of institutional critique, resources for comprehension, or moments in which to interrogate preconceived modes of seeing. I deploy original texts in public spaces in order that they might force viewers to decide how to personally resolve the content they encounter. Is it language or object? Literal or figurative? Graphic design or art? The further I develop this body of …

Reading Rooms, Jinhwa Oh

Masters Theses

Reading rooms examines a set of three conditions for diverse modes of spatial reading. These conditions originate from three common terms: object, space, and performer, which I have subjectively defined through my thesis work. I hope to clarify my own design methodology by examining these terminologies through the thesis process.

I regard printed media as independent objects which have physical qualities: material, texture, volume, and depth. My practice emphasizes physical forms as architectural structures which can be transformed and evolve through readers’ interpretations of the objects. The true communication with my physical work can be realized by touching, moving, and …

This Is Public Work, Nick Adam

Masters Theses

This thesis positions graphic design as an integral form of public works.

T his is public work regards the causal relationship between graphic design and its publics as an opportunity to explore the formal maneuvers to enhance an artifact's visual codes. The idea is an experiential one: rich and meaningful form can lead to rich and meaningful experiences.

The designed artifacts of our world function across informational (effect) and emotional (affect) modes. The complexity of these operations take on an infrastructural role — what we see day-to-day shapes our experiences and understanding. The opportunity of a designer to practice in …

Hyperlink : Connecting Space, Time, Language, And Technology, Marie Otsuka

Masters Theses

This thesis constitutes a methodology for examining our use of systems and tools. We are constantly generating physical and digital residues, and tracing them can reveal an underlying syntax of structures that produced them. I work with these artifacts to highlight the capacities and constraints of language and technology, and what results is a transparency that draws us closer to the raw material. Once broken down into bare elements, new forms can then be resynthesized. Both critical and celebratory, this inquiry uncovers logical structures to reimagine means of making and to create alternate tools for thought.

Constellations, Maria Rull Bescós

Masters Theses

In this book you will find a collection of projects that both reflect and simultaneously reinvent my personal way of seeing the world, which I consider to be a space that is complex, diverse, and in continuous transformation.

Graphic design is the lens through which I examine and understand this complexity, and it is also the medium through which I translate this huge realm into navigable systems of ideas, tales, forms, and experiences.

I have been inspired to produce my own systems in response to those I discover through actively observing my environment (territory), reflecting upon my personal background (origin), …

Tiny Diasporas, Angela Lorenzo

Masters Theses

I see myself as a literary curator — I collect and sequence texts and images, both digital and analog, to reveal, connect, and construct narratives, resulting in shifting meanings and significances. Inhabiting this curatorial ethos, I investigate hidden subtexts, locating personal and collective relations to the margins and files marked “miscellany.” Working in books and installations, I engage with the inherited meanings of visual languages (form, typography, color, material, format) to open up well-worn narratives and craft new interpretations.

Tiny Diasporas is a primer to a design practice that borrows the form of an abecedarius, an alphabetical wordlist for learning …

Cultural Investigation On Typography In Branding In The United States And In Brazil., Carolina C Ganon

College of Arts & Sciences Senior Honors Theses

This cultural thesis is set to investigate the use of typography in branding, and how the same is influenced by cultural aspects, specifically in the United States and Brazil. The contrasting experience I have had as a student of graphic design in these two countries led me to discover the influence culture has in dictating the typography design use in branding. Typography, branding and cultural influences have been significantly researched in the past, but historically as three separate subjects, without focusing on the importance of their association and how they influence one another cross-culturally. Since the impact of graphic design …

Scripting Allographs, June Shin

Masters Theses

Scripting Allographs* examines typographic principles and their pervasive impact on ways of seeing and making through design. This body of work demonstrates the many faces of typography and type design and the way they inform allographic thinking. It employs type as the primary tool and medium for scripting possibilities, embracing their differences, idiosyncrasies, and imperfections. Beginning with a focus on close observation of small details and ending with an approach that invites and celebrates variability, this thesis offers a glimpse into a design practice from the lens of a typographer, type designer, and educator.

Interaction As A Lost Art, Megan Steele

Williams Honors College, Honors Research Projects

In today’s day and age, people are consumed by technology. We tend to use phone and email rather than meeting up in person to share the experiences in our lives. It’s easier, more convenient, and quicker, but in-person interaction is a critical key in keeping relationships alive. Body language, tone of voice, and emotional cues are absent or easily taken out of context when using technology to communicate. The use of electronics takes away human presence.

This exhibition focused on encouraging the idea of meeting up with people face-to-face whether it’s a long time friend, or a stranger. The mural …

Ineffable: Latency In Symbolic Languages, Sirah Yoo

Theses and Dissertations

The design process demands comprehensive knowledge of visual signs and symbols with a focus on visual literacy; it is related to visual syntax, semantics, and the pragmatics of contexts. My work is an interdisciplinary investigation into how designers integrate polysemantic signs into their design process for particular and highly individualized audiences. By analyzing the role of signs in specific contexts across the spectrum of arts, society, literature, and semiotics, a designer's understanding of the cyclical nature of interpretation and reinterpretation in complex environments creates an avenue for cultivating a new schema that provides further levels of interpretations and different access …

How-To Understand And Create Hip-Hop Art, Joshua Wolcott

Graphic Communication

Typography is an essential component of Graphic Communication. The purpose of this study was to bridge typography with hip-hop art. To bridge the two disciplines, hip-hop art was presented in the context that it is actually practiced by these artists. The use of a questionnaire and a drawing lesson was intended to bring the subject within its true context. Presenting the art form in its true context enabled participants involved in the study to understand the art form with the perspective that the discipline, like typography, involves the use of lettering. Participants that were interested in drawing were able to …