Art and Design Commons^™

What An Interesting Video To Put On The Internet (An Amusing Economic Indicator), Dahlia S. Bloomstone

Theses and Dissertations

My exhibition reconciles representations of domesticity, labor, and morality through the lens of sex-work (SW). It consists of video work, a video game, and free-to-take objects, where donation, the strip club, and the fish tank converge. My work concludes that SW is a timeless construct that will always exist even after reimagining multiple worlds.

The Benefits Of Using Inclusive Literature In Kindergarten Through Fifth Grade Classrooms, Guidelines For Selecting Inclusive Texts, And Resources To Help Teachers, Librarians, And Community Members Use Inclusive Children’S Books, Erin Lynch

Honors Projects

This project outlines the great importance of inclusive children’s literature and the benefits of implementing high-quality, inclusive picture books within elementary school classrooms. Additionally, the project provides suggested guidelines for selecting inclusive literature as well as copious examples of high-quality picture books within a variety of subject matter categories. In addition to a thorough paper, this project contains a large online resource referred to as the “Virtual Library” that utilizes technology and graphic design to simulate a real library full of inclusive literature.

Paid Advertising: Understanding How Ad Format And Visuals Impact Ad Link Clicks And Conversions, Samantha Ensinger

Honors Projects

Limited research exists that effectively describes what format of ads (photos, videos, graphics, or GIFs), receive the most link clicks, the most adds-to-cart, and the most conversions. There is even less research available that describes the extent to which the visual structure of advertisements, such as chosen colors, imagery, text, and duration impacts ad performance. This study sets out to address and help close this research gap by creating and testing multiple advertisements on Facebook and Instagram.

A Fresh Look At A University Website: Redesigning The Graphic Communication Website, Kristy Leung, Samantha Kim

Graphic Communication

Designed over ten years ago, the landing page of the Graphic Communication website does not reflect the artistic talents of the department and exhibits poor navigation and usability. Colleen Twomey, the department chair, has expressed that prospective students, transfers, guardians, and other visitors have trouble finding relevant information on the website. As a university-affiliated site, the landing page should guide both new and returning visitors to their destination in a quick and intuitive manner. The primary goal of this project is to effectively educate new visitors who are interested in the Graphic Communication program but have minimal knowledge of what …

Teche Lab Logo Design, Lauren Wagner La Grille

Graphic Communication

In 2020, Cal Poly’s Biomedical Engineering Department changed the name of one of their existing labs, the QPLUS lab, to the TECHE lab. TECHE stands for Transforming Engineers Through Hands-On Engagement and is a lab where biomedical engineering students can work together on projects, prototype ideas, and create solutions that help improve the lives of those who have disabilities.

Since renaming the lab 2 years ago, the biomedical engineering department has not done any other updates to the branding of the TECHE lab and does not currently have a logo to represent the lab. The TECHE lab is a large …

Brand Credibility Through Web Design, Catherine Clode

Graphic Communication

Websites act as a first impression of a company that users use to judge and form opinions on. Therefore, it is crucial to implement an appealing design with straightforward navigation. However, for small businesses or freelancers, good web design is hard to achieve without a web designer. Small businesses rely heavily on e-commerce and digital advertising but are more likely to lack the resource and knowledge to develop a good website. Cristina Ruales Co is a personal brand belonging to an independent designer who uses her website to market and sell her products and services. The current brand website is …

We Are All Connected, Behnoush Tavasolinia

LSU Master's Theses

Upon personal reflection, I have discovered that economic, cultural, and social issues have become very important in my life. As an Iranian graphic designer, I used current events and responded to Iranian stories to reflect that people’s problems anywhere in the world affect other people’s lives worldwide. My thesis investigation aims to reveal the global connection with commodities by focusing on Iran’s economic inflation to create a conceptual and visual representation of impacted consumables. Persian rugs and tile designs are the centers of the culture and symbols of the Iranian people. I used graphic design to illustrate tiles utilizing economic …

Internet Art: An Interactive Timeline Resource, Laurel Vaccaro

Masters Theses, 2020-current

Link to Interactive Timeline Resource (ITR): https://sites.google.com/view/itr-internet-art/home

The purpose of this study was to first collect and summarize the history of internet art from its inception to current day and, second, to create an interactive timeline resource (ITR) designed for K-12 art application. Current approaches to internet art include recommendations that students engage with social media in the K-12 setting, yet gaps in the literature have neglected to address the actual history of internet art as a feature of a student’s K-12 art experiences. Initial research started from a preliminary hypothesis that highlighted the irony of students using the internet …

Graphic Scotland: Visuality And Empire, 1810 – 1913, Laura Michelle Golobish

Art & Art History ETDs

Graphic Scotland: Visuality and Empire, 1810–1913 interrogates the aesthetic, technological, and literary conventions used to represent Scotland’s character in nineteenth-century publications. Beginning in the late eighteenth century, publishers, authors, and readers began to correlate the material format of prints, books, illustration, and bookbinding with individual and national character. Periodicals and literature drew the correlations between the aesthetic conventions of picturesque Scottish landscape, physiognomy of Scottish authors, and bookbinding to frame ideas about Scottish character as a didactic model for middle class British and American readers. Thus, Graphic Scotland offers an intertextual reading of three illustrated publications about Scotland–J.R. Osgood’s 1882 …

!, Nick Larson

Masters Theses

This thesis uses the exclamation point to represent a way of thinking and working methodology. The exclamation point in mathematics represents a factorial function, an operation for determining all possible orders of a set. Colloquially, the meaning of the exclamation point relies entirely on context. Within a yellow triangle, it means caution or danger, but at the end of a sentence delivering good news, it means excitement. In the context of this thesis, the exclamation point represents enthusiastically and exhaustively reordering objects, words, and processes to highlight shifting meaning.

Re-Order The Order Of Thing, Yingxi Sabrina Ji

Masters Theses

Humanocentrism positions humans as the measure of all things; what we know as the ‘real’ or ‘true’ is perceived through this limited perspective. As a designer, I challenge the hierarchy, actively moving away from the notion that inanimate objects are subjugated matter.

In this body of work, I turn to actions of world-building to create immersive experiences where ‘objects’ become ‘subjects.’ They are rescaled and re-centered — called into prominence to become protagonists on the cultural and environmental stage. Through generating, collaging, and juxtaposing recycled facts, imagery and organic materials using digital filters, I insert absurdity as a breakpoint to …

Connect: Translating Complexity Through Visual Simplification, Ilhee Park

Masters Theses

CONNECT: Translating Complexity through Visual Simplification brings complex data into concise visual systems that encourage ease of access. With a background in Human Factors Engineering, user engagement remains a central focus in my design. Whether reducing barriers to scientific information or untangling deeply complex data, design must contain intuitive concepts without the need for extended explanation. Using bold color and geometric shapes as the core design language to render pictorial narratives, this thesis maps my development as an information designer through modes of gathering, deciphering, and interpreting.

Alien Encyclopedia, Zengqi Guo

Masters Theses

Alien Encyclopedia is a body of work that analyzes, expands, redefines, and leverages the definition of “alien” as both problematic and an avenue of possibility. By mapping the word “alien” as a fragmented play of alternatives, I translate the lessons derived from this exploration into a maker’s lexicon. I use “alien” to frame my identity, as a prompt to ground my projects, a factor to interrupt existing typography and to spark questions, a generative tool to explore the interpolation between the familiar and unfamiliar, and to incite new solutions and actions to solve the problems we are facing now. Alien …

Slow Ruptures; Slow Formations, Asta Thrastardottir

Masters Theses

Language shapes our understanding of identity, place, and self. As a graphic designer, I question the existing structures of language, while using it as a material to build new formations. Nudging against certainties, I challenge how the stories we are told can dispossess us, even flatten us.

My method is a constant attempt to peel back the layers and study what lingers below. When questions arise, I look to the ways in which visual artists and writers have seen through this surface. I observe, listen, and hold stories closely, passing them back and forth between my hands. Using annotation and …

Ports Of Entry, Forough Abadian

Masters Theses

Ports of entry are places where one may lawfully enter a country by crossing land and sea borders‭. ‬This thesis frames the space conceptually where the boundaries of place, time, culture, and identity are crossed through existing ports or by building new ones. ‬

As an Iranian immigrant in the United States‭, ‬displacement of identity informs my worldview and design practice‭. ‬I find myself between two worlds, one inherited and the other adopted. ‬Both worlds are simultaneously active and exert their forces on my thought process‭. However, their interrelated dynamic is ambivalent because their path intersects and diverges unforeseeably‭. ‬My …

Openness, Qiwen Ju

Masters Theses

We perceive the world as flat when we close one eye. When both eyes are open, the world takes on a three-dimensional quality.

Our childhood, education, family, and environment form and bind our cognitive perspective. As the ancient Chinese proverb goes: “You can’t see Mount Tai by blinding your eyes with one leaf.” Truth is exceedingly difficult to discern. Like the obscuring leaf, there are blind spots in our vision. Prejudice is often the narrow leaf that obstructs perception, preventing us from seeing with greater dimension.

For actual comprehension, we can only see through the eyes, hearts, and minds of …

Capture, Control, Circulate : Can We Queer Regulatory Power In Graphic Design?, Adie Fein

Masters Theses

Capture, Control, Circulate addresses regulatory power, the transmission and enforcement of culturally-sanctioned behaviors and identity. How does regulatory power operate in graphic design and what—if anything—can the graphic designer do to subvert that operation? The methodologies for subversion explored in this book typically draw from queer and trans* experience and thought. Therefore, the work herein takes up issues of identity, normativity, marginalization, and community.

This thesis also considers design education, and its contemporary emphasis on the capture and control of content. It advocates instead for an educational model that centers circulation; that is, graphic design’s capacity to platform, to publish, …

Other Realms, Louis Rakovich

Masters Theses

Can a system existing in rigid order be taken back to a state of malleability, a space of potential not yet actualized?

If creation reduces the infinite to produce the finite, then in the simplest sense, creation is the process of bringing something tangible, real, out of the ether—out of the primordial chaos of possibility. The technique of defamiliarization can be viewed as an agent of de-creation, the active reversal of creation, in order to make creation possible once again. As such it holds spiritual power in its own right.

In pursuit of this state of renewed potentiality, I use …

Meraki Cosmetics Branding And Packaging, Irene C. Lin

Graphic Communication

The use of technology and illustrations in packaging has been on the rise but is not widely used in the cosmetics industry. There is an opportunity to apply technology and illustrations to cosmetics to attract customers and build a strong brand. Meraki Cosmetics is a fictitious cosmetics company that explores illustration and near-field communication (NFC) to stand out and bring packaging design to the next level.

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Baking With Depression: An Exploration Of Crisis Response Through Dessert, Phoebe Jacques

University Honors Theses

In this paper, I discuss the conceptualization, research and execution of my cookbook, Baking with Depression, in which I explore how cooking habits reflect human behavior during times of crisis. Looking through the lens of cooking provides a unique perspective into how widespread stress can alter behaviors and outlooks. By comparing the Covid-19 pandemic and Great Depression, I make historical connections and use humor to create an engaging exploration.

Visionaire Branding Company, Toni Joy Forsythe

Graphic Communication

It has been a goal of mine to one day launch my own branding and marketing agency, therefore this opportunity has allowed me to ideate what the agency would look like in terms of branding and business. I developed Visionaire Branding Company, a branding and marketing agency located in Central California. Creativity has always been at the forefront of my ambitions and Visionaire is a reflection of my passion for taking businesses to the next level and doing it with a vision.

Branding The Cal Poly Transfer Center, Ryann Joy Swift

Graphic Communication

The Cal Poly Transfer Center was established in 2020 in the midst of an ongoing pandemic; naturally, this led to the challenge of building recognition and engaging Transfer students with the center. As the first and only graphic designer, I saw an opportunity in creating the visual foundation for this organization, one that could be well understood and built upon by future designers. This is important as the Transfer Center is quite unique in its specific demographic of transfer students; they fall under an older age group and I want to create said foundation that reflects this; mature, professional, modern. …

Chez Henri Cookbook Redesign, Izzy Kelly

Graphic Communication

Chez Henri is a redesigned version of a cookbook that Bonnie Henry, my grandmother, has curated over the past 50 years. The original book was entitled “A Collection of Recipes From Friends and Family”, but I decided to rename it to “Chez Henri”, a phrase that was written on a sign outside of her home for almost 20 years. Bonnie Henry is an excellent cook and her recipes include many salads, soups, entrees, and dishes that most people don’t see everyday. Chez Henri contains photography that depicts these recipes, notes from the chef, and clear cut instructions that are easy …

Burt's Bees: Branding And Packaging Update, Mia Rogers

Graphic Communication

This project will focus on examining the existing brand identity, package design, and social media marketing collateral for Burt’s Bees personal care company in order to create updated versions of each. I will be re-branding the products to appeal to a wider target audience, focusing primarily on Generation Z and their consumer preferences.

My deliverables will consist of a complete brand style guide (logo variations, primary and secondary color palettes, typography, and visual collateral), updated packaging (four popular lip balm flavors, the beeswax hand salve, and two facial cleansers), and an example of a digital advertisement showcasing the new brand …

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

"Yay Area Fest" Proposal, Taira Tyler Matsuzaki

Graphic Communication

As an avid hip-hop music lover and producer, I always envisioned the creation of my own hip-hop festival theme and lineup. I used my senior project as an opportunity to execute this vision while showcasing all of the skills I have acquired as a Graphic Communication student. My project encompasses the creation of a marketing flyer, website prototype, app prototype, and social media animation for a hypothetical hip-hop festival. These deliverables highlight my abilities in learning new tools, graphic design, UI/UX design, and project management.

Design/ Rebranding Of Andies Cafe To Go Packaging, Ryan Oscar Kastella

Graphic Communication

The following pages goes over the creation of To go packaging for a restaurant called Andie’s Cafe that sorely lacked it. The To go packaging that was created for this was Menus, Tamper Seal Stickers, Bags, and a Burger Wrapper. The goal in creating these is to increase there brand awareness and improve there current packaging branding.

Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez

Graphic Communication

Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.