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Plenty : Wanting, Choosing,, Overwhelming Unloading, Christopher Cote

Masters Theses

We seek well-being from products and fall prey to the media that promotes them to determine our wants and needs as equal. Consumption becomes an obsession. At some point we accumulate so much that we feel the need to organize or cleanse what’s overwhelmed us.

To highlight the aesthetics of consumption, advertisement, and brand proliferation, I turn their tactics against themselves. Plenty: Wanting, Choosing, Overwhelming, Unloading explores, points out, embraces, and edits the complexity we live within. With the hope of better navigating the abundance of consumer choice and its visual bombardment, Plenty tracks and exposes the cycle of material …