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Cruel To Be Unkind, Michelle Landry

Honors Program Theses and Projects

Overall, the goal of my campaign is to educate but I tried to put the focus on the facts rather than demanding anything from the viewers. Companies such as PETA often turn viewers away with their demanding and extreme media in hopes to guilt them into changing their ways. Rather than guilting people, I want to make people aware that this is still an issue in our country and educate them on the topic. With these intentions, I created my campaign known as Cruel to Be Unkind.