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Full-Text Articles in Art and Design

Barbershop Brand Redesign, Fady Tawfik Jun 2023

Barbershop Brand Redesign, Fady Tawfik

Graphic Communication

My friend Julz has been a barber for 6 years and I recognized the opportunity to assist him in rebranding his barber business. I faced challenges such as finding a brand identity that aligned with the business owner’s preferences while effectively representing the business to the target audience. Despite encountering some delays in completing initial deliverables, such as logo design and brand guidelines, these challenges were essential to ensure thorough research and crafting of a compelling brand strategy. The project encompassed redesigning the website, creating an enticing logo and brand identity, developing a cohesive color palette, and selecting appropriate typefaces. …


Nba 2k, Joseph Saludo Dec 2018

Nba 2k, Joseph Saludo

ART 108: Introduction to Games Studies

The NBA 2K games have come a long way from an emerging basketball game to now becoming the biggest basketball game ever created. From its graphics, gameplay, community, and many more reasons why the game became so successful today, NBA 2K has evolved into the best basketball game by improving its overall structure every year-round.


Constructed Reality: A Study In Spatial Perception Through Virtual Reality, Jose P. Rodriguez May 2017

Constructed Reality: A Study In Spatial Perception Through Virtual Reality, Jose P. Rodriguez

Bachelor of Architecture Theses - 5th Year

Architecture often begins explorations that lead into various modes of end products. These modes of production and representation could often embed traces that shape the outcome of the design. In his book, “Architectural Representation and The Perspective Hinge.”, Alberto Perez Gomez says that “Architects do not produce Buildings but instead produce images of buildings.” These representational images are an expression of an idea or design. Historically, representation began in static two-dimensions. By bridging into digital environments, these representations become more dynamic. As computing power increases and software broadens, the use of virtual reality environments and immersion simulations are becoming more …