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Full-Text Articles in Art and Design

Building A Platform Oct 2016

Building A Platform

SIGNED: The Magazine of The Hong Kong Design Institute

Transmedia is a term used to describe the proliferation of a brand on to different platforms. We look at how it has changed modern marketing.


Theorising Film-To-Game Adaptation, Scott Knight Aug 2015

Theorising Film-To-Game Adaptation, Scott Knight

Scott J. Knight

This paper investigates the intersection of ludic and cinematic forms and theories how games are adapted from films in the case of movie-licensed games. It proposes a series of film-to-game adaptation models which describe the practice of this type of adaptation based on structuralist approaches to adaptation theory, aesthetic game studies, and scholarship on transmedia storytelling.