Art and Design Commons^™

Conscious Consumerism: A Design Process For Stylish Sustainable Apparel, Luz Becerra

Honors Theses

The main objective of this paper is to explore current consumer behavior and perspective on sustainable apparel as well as future trends in the market place such as willingness to buy. I investigated the market for organic apparel brands, and identified potential areas of growth. My findings concluded that young consumers lack interest in sustainable apparel because they are not sufficiently educated in the topic and are not willing to sacrifice their style identity, consequently purchasing trendy fast-fashion items. The fashion industry is famously claimed to be the second most polluting industry in the world, so I designed a line …