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E-Commerce Mental Models Of Upper Middle Class Chinese Female Consumers In Beijing, Yunfan Song

Open Access Theses

The purpose of this study was to understand and explore the mental models of Chinese consumers towards e-commerce. A mental model is a representation formed by consumers based on their experience and observation, which finally influence their task performances. Due to the different experiences and contexts, the mental models of Chinese consumers could be various. This study investigated one of the subgroups in depth, which is the upper middle class female in Beijing, China.

To achieve the purpose of the study, a qualitative research was conducted in China, and participants were interviewed about their perceptions of, and experiences with, online …

Towards Digital Art In Information Society, Montse Arbelo, Joseba Franco

CLCWeb: Comparative Literature and Culture

In their article "Towards Digital Art in Information Society" Montse Arbelo and Joseba Franco propose the development of the platform of a Network of Experimental Centers be formed by small groups of people who are qualified and who seek optimal operational effectiveness and who dedicate their resources to the production of digital content and we offer artechmedia <http://www.artechmedia.org> as a base point of departure. Such an international network in a collaborative structure based on national networks would make possible to coordinate existing resources to develop social networks, generate and promote content, engage in forums of discussion and creativity workshops, and …