Art and Design Commons^™

Spring 2015 Apparel Line: Refined Simplicity, Rachael Y. Misiuta

Mahurin Honors College Capstone Experience/Thesis Projects

Valuing in the billions of dollars, the fashion market is one of the biggest industries in the world and most of that money doesn’t come from selling a few couture pieces to wealthy clientele, but from selling hundreds of thousands of more reasonably priced pieces to the masses. This paper is not meant as a business plan on how to penetrate the market, but rather it seeks to answer the question, “will this apparel line sell?” While creating these designs, the target market was kept in mind and what these potential customers are looking for: simple designs that are easy …