Art and Design Commons^™

Factors Affecting Intentions To Use Social Commerce In Shopping For Fashion Products, Tiffany Bounkhong

Graduate Theses and Dissertations

The purpose of this study was to examine factors affecting millennials’ attitudes and intentions to purchase fashion products through Social commerce. The current study adopted the technology acceptance model (TAM; Davis, 1989) to develop a theoretical framework. A total of 531 college students completed an online survey at a university. The sample was appropriate because millennials are a highly educated generation (Goodman, 2015) and most college students are Social media users (eMarketer, 2015). The sample was predominantly female Caucasian American students (71%) who are daily visiting Social media networking sites over four times.

Results of exploratory factor analysis with varimax …

Apparel Design Process: Shifting The Basic Pattern Block Into A New Framework To Fit The Demands Of Post Double Mastectomy Women, Shan Gao

Graduate Theses and Dissertations

Breast cancer is a leading cancer among women today. Mastectomy is one of the most common paths for breast cancer prevention and treatment. However, this treatment path can cause noticeable body changes around the woman’s bust area. Recently more and more post mastectomy women are deciding to live without breast reconstruction surgery. This decision referred to as “going flat” or “living flat.” Due to the changed bodies and a lack of information on functional and aesthetic concerns related to clothing, clothing selection becomes difficult for post mastectomy women who choose to “live flat.”

The purpose of this study was to …

Consumer Perceptions Of Apparel Fit Satisfaction And Sizing Based Upon 3d Body Scanning And Block Garment Assessment, Nicole Lee Coury

Graduate Theses and Dissertations

The objectives of this study were to first, determine whether Walmart, Inc. customers are purchasing the correct size garments for their body measurements, and their perceptions of the fit of Walmart, Inc. clothing prior to trying on the current block garments. The next objective was to determine which factors influence fit satisfaction after the participants have tried on the current block garments. Hypothesis 1 tested participants' perceived size and their actual size, Hypothesis 2 tested participants' pre and post try-on fit satisfaction perceptions, and Hypothesis 3, 4, and 5 tested which factors have a significant effect on garment fit satisfaction. …

The Impact Of World War Ii On Women's Fashion In The United States And Britain, Meghann Mason

UNLV Theses, Dissertations, Professional Papers, and Capstones

World War II (hereafter referred to as WWII) is a fascinating era in fashion, society, and politics. The fashion of the era was truly representative of the events happening in the world in a most visible way. This era made indelible marks on future designers and the science of fashion as the world knows it. Fashion and costume design were influenced and changed due to the many limitations presented and imposed by WWII. WWII represents a great marker of change socially, technologically, economically, and politically. While it affected the entire world, the main focus of this thesis will explore the …