Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Art and Design
The Language Of Fashion: Communication, Conceptual Clothing, And The Runway Performance, Jarred Johnson
The Language Of Fashion: Communication, Conceptual Clothing, And The Runway Performance, Jarred Johnson
Mahurin Honors College Capstone Experience/Thesis Projects
Scholars have long neglected the study of fashion as anything other than a socioeconomic and cultural phenomena that reflects the more substantial political and historical zeitgeist of a time period. This study takes up Gilles Lipovetsky’s plea for a “theoretical facelift” of the study of fashion. Using an original theoretical framework that delineates the communicative structures of fashion as fabric, drape, and accessory, this work analyzes the conceptual meaning of runway performances by designers Alexander McQueen and Marc Jacobs. Though conceptual fashion shows are often described as spectacles intended to stir up a label’s recognition and ultimately bolster sales, the …
Spring 2015 Apparel Line: Refined Simplicity, Rachael Y. Misiuta
Spring 2015 Apparel Line: Refined Simplicity, Rachael Y. Misiuta
Mahurin Honors College Capstone Experience/Thesis Projects
Valuing in the billions of dollars, the fashion market is one of the biggest industries in the world and most of that money doesn’t come from selling a few couture pieces to wealthy clientele, but from selling hundreds of thousands of more reasonably priced pieces to the masses. This paper is not meant as a business plan on how to penetrate the market, but rather it seeks to answer the question, “will this apparel line sell?” While creating these designs, the target market was kept in mind and what these potential customers are looking for: simple designs that are easy …