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Who Are You Wearing? A Study Of Moroccan Fashion Discourse, Identity Performance, And Social Change, Leah Michalove

Independent Study Project (ISP) Collection

Clothes and their consumption become almost invisible in their very ubiquity, yet fashion acts as a sort of optical litmus test for the mood of society. Clothing can express cultural norms, serve as shorthand for social grouping, and provide a kind of corpus of visual allusion; in short, clothes and how we wear them constitute a system of signification, a visual language as dynamic, complex, and arbitrary as any spoken communication. I set out to investigate the grammar and syntax of Moroccan fashion, to explore what the diversity of observed choices meant to the people who made them and how …