Art and Design Commons^™

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

Print Foundation: Student Guide To Graphic Communication, Yeyoung Kim

Graphic Communication

This book covers the foundation of print technologies and information related to graphic communication and aims to resolve the absence of the graphic communication textbook for beginners. While there are plenty of professional and technical resources for students, it can be challenging to read professional books without prior knowledge on the subject. This book will also clarify the difference between the Graphic Communication major and the Graphic Design major at Cal Poly SLO.

The project began with the student survey on what they would want to be included in the introductory textbook and some of their additional suggestions were followed. …