Art and Design Commons^™

Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini

Graphic Communication

The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.

The High Tide Inn Rebrand, Caroline Turnbull

Graphic Communication

For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …

Laguna Love: A Sustainable Bikini Collection, Aubrianna L. Davenport

Graphic Communication

Graphic Communication can be applied to various industries of design. As a Cal Poly student I had the opportunity to study abroad in Florence, Italy. During that time I studied fashion and product development, which sparked my desire to become a textile designer one day; I specifically hope to work in the surf apparel industry. Whilst taking textile design classes abroad, I learned that I could apply my love for graphic design to the fashion industry quite seamlessly; I am thankful that Graphic Communication has provided me with the skill sets in Adobe Creative Cloud, especially, when applying my knowledge …

Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens

Honors Projects

The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood

Undergraduate Honors Theses

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …

Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere

Honors Projects

“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.

Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch

Honors Projects

The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.

Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I …

Trends Within Craft Beer Packaging, Aurelia See

Graphic Communication

While the print industry is facing a changing atmosphere, one thing is as sure as death and taxes— there will always be a market for print within the packaging industry. There is a growing market within the craft beer industry, and with that comes competition for each brewery. Many breweries are finding it difficult to use their beer’s first point of sale, the packaging, to their advantage when attracting consumers to their product. The purpose of this research is to provide the reader with knowledge and insight into package design, with special emphasis on designing for current trends and for …

Creative Advertising Portfolio, Hayley E. Sunderman

Senior Honors Projects, 2010-2019

Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

Interpreting, Stephanie Jo Kent

Doctoral Dissertations

What do community interpreting for the Deaf in western societies, conference interpreting for the European Parliament, and language brokering in international management have in common? Academic research and professional training have historically emphasized the linguistic and cognitive challenges of interpreting, neglecting or ignoring the social aspects that structure communication. All forms of interpreting are inherently social; they involve relationships among at least three people and two languages. The contexts explored here, American Sign Language/English interpreting and spoken language interpreting within the European Parliament, show that simultaneous interpreting involves attitudes, norms and values about intercultural communication that overemphasize information and discount …

Creativity And Web Design: Designing And Producing A Successful Site On Creativity And Leadership, Travis N. Turner

Creativity and Change Leadership Graduate Student Master's Projects

This project explores the connection between design, website development and creativity. As the Internet plays an increasing role in every day life, the ability to produce a high-quality website showcasing one’s personal and professional writing becomes essential to personal and career success. This project features a literature review as well as an analysis of successful website to determine what makes for a good site. The project then implements these findings with a complete re-design of www.creativeleader.com as well adding and improving the content already on the site.

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.

Introduction To Creativity: A Lecture And Curriculum Framework For Students Who Identify Themselves As Creative, Miriam Kelley

Creativity and Change Leadership Graduate Student Master's Projects

This project focuses on the creative person, process, product and press- the 4Ps of creativity as articulated by Rhodes (1961). A curricular framework was developed with an emphasis on enhancing the abilities of those who already identify themselves as creative, specifically undergraduate Freshmen and Sophomores looking to study various fields of Design at the university level. The objective of the framework is to not only identify the innate processes that may have led these students to identify themselves as creative- thereby choosing their major- but also to allow them to recognize, improve and be deliberate in those processes, to enhance …