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Full-Text Articles in Art and Design
Technology And The Printed Book: Pursuing A Holistic Human Experience With A Sacred Text, Rachel Dugan
Technology And The Printed Book: Pursuing A Holistic Human Experience With A Sacred Text, Rachel Dugan
Masters Theses
There exists a sort of gravitas attached to a book that is printed and bound by hand that gets lost on the production line. When holding a hand-printed (or hand-written), hand-bound codex next to a mass-produced book, there is between the two a visible and tactile difference in quality and harmony between form and content. With the modern technological advancements now available, how can the craftsmanship and beauty — the gravitas — evident in books of the past be replicated in a way that is aesthetically pleasing, harmonious in message, and reflective of the present time? As objects, books are …
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch
Masters Theses
The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …