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"I Need To Fight The Power, But I Need That New Ferrari": Conspicuous Consumption, New-School Hip-Hop And "The New Rock & Roll", Emmett H. Robinson Smith

Electronic Thesis and Dissertation Repository

2017 marked the year in which hip-hop officially became the most listened-to genre in the United States. This thesis explores hip-hop music’s rise to its now-hegemonic position within the music industry, seeking to provide insight into the increasingly popular sentiment that hip-hop is “the new rock & roll”. The “new-school” hip-hop artists of the last six years or so have also been the subject of widespread critical disdain, especially for their heightened degree of emphasis on conspicuous consumption. This study will track hip-hop’s ascent from the mid-1980s through to its current position as both a political vehicle and a commercial …