American Studies Commons^™

Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco

WCBT Faculty Publications

The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …

In Focus: The Media And The New Cold War, Dennis Broe, Louise Spence

Communication, Media & The Arts Faculty Publications

Introduces several essays that explores the role of mass media on the transformation of the U.S. foreign policy after the September 11, 2001 terrorist attacks. Alliance of the media with globalization and permanent war; Invasion of the concept of endless war on media culture.

The Shanachie Volume 16, Connecticut Irish-American Historical Society

The Shanachie (CTIAHS)

No abstract provided.

Paul Laurence Who? Invisibility And Misrepresentation In Children's Literature And Language Arts Textbooks, Mary Jackson Scroggins, Jane M. Gangi

Education Faculty Publications

This article is a call-and-response-type conversation between two women—educators, mothers, lovers of words—on the representation of books about children of color in literature and language arts textbooks for preservice teachers. Scroggins shares anecdotes on the experience and real-life effects of invisibility, misrepresentation, and underrepresentation; her comments are italicized. Gangi reviews select textbooks and booklists. Both comment on the state of multiculturalism in children's literature.

Parts of this article were presented at the conference "Color, Hair, and Bone: The Persistence of Race into the 21st Century," held at Bucknell University on September 27, 2002. Other parts are adapted from Encountering Children's …

The Political Economy Of The Indie Blockbuster: Fandom, Intermediality, And The Blair Witch Project, James Castonguay

Communication, Media & The Arts Faculty Publications

The primary focus of this chapter is on what could be broadly described as The Blair Witch Project's political economy. This includes a consideration of the film's relationship to patterns of ownership and the economic structures of film production, distribution, and marketing within the structure of the entertainment industry and in the context of its critical and popular reception. The second half of the essay historicizes BWP in relation to film production and exhibition in the 1890s, and concludes with an examination of its mythic status as an independent film that threatened to undermine Hollywood's blockbuster paradigm. By placing …

Orson Welles: Interviews (Book Review), Sidney Gottlieb

Communication, Media & The Arts Faculty Publications

Book review by Sid Gottlieb.

Estrin, Mark W. "Orson Welles: Interviews." Jackson, MI: University Press of Mississippi, 2002. ISBN 9781578062089