American Studies Commons^™

Mel Gibson's The Passion Of The Christ: Market Segmentation, Mass Marketing And Promotion, And The Internet, Peter A. Maresco

WCBT Faculty Publications

The pre-release publicity surrounding the Mel Gibson film, The Passion of the Christ, warrants an in-depth look at the role that market segmentation and marketing promotion, including use of the Internet, have played in the overall success of the film. As background, films commonly classified as biblical epics are referenced in order to construct a framework that will demonstrate how the promotion of this genre of film, with the exception of the Internet, has essentially changed very little over time. This paper is not a review of the film nor is it intended to be a brief course in marketing. …

Race For The Senate–A Content Analysis Of The Campaign Coverage Of West Virginia Senate Candidates Marie Redd And Tom Scott In 1998 And Marie Redd And Evan Jenkins In 2002, Lynne Marsh

Theses, Dissertations and Capstones

In the 1998 general election, Marie Redd became the first African American elected to the state senate in West Virginia. In the 5th District Senate race for her seat in the Legislature, Redd overcame the influence of opponent Tom Scott's incumbency, as well as his race and gender. Then, in the 2002 primary election, the freshman senator lost her seat to Evan Jenkins, also a caucasian male and a former member of the West Virginia House of Delegates. Previous research has shown that media treat candidates differently according to their race and gender and researchers have indicated the need for …

Fall 2004, 90.9 Wmpg Fm

WMPG Program Guides

Newspaper format

Summer 2004, 90.9 Wmpg Fm

WMPG Program Guides

Newspaper format

The Political Economy Of The Indie Blockbuster: Fandom, Intermediality, And The Blair Witch Project, James Castonguay

Communication, Media & The Arts Faculty Publications

The primary focus of this chapter is on what could be broadly described as The Blair Witch Project's political economy. This includes a consideration of the film's relationship to patterns of ownership and the economic structures of film production, distribution, and marketing within the structure of the entertainment industry and in the context of its critical and popular reception. The second half of the essay historicizes BWP in relation to film production and exhibition in the 1890s, and concludes with an examination of its mythic status as an independent film that threatened to undermine Hollywood's blockbuster paradigm. By placing …

Orson Welles: Interviews (Book Review), Sidney Gottlieb

Communication, Media & The Arts Faculty Publications

Book review by Sid Gottlieb.

Estrin, Mark W. "Orson Welles: Interviews." Jackson, MI: University Press of Mississippi, 2002. ISBN 9781578062089

Contesting Identities: Sports In American Film [Book Review], Marc Ouellette

English Faculty Publications

Aaron Baker's Contesting Identities: Sports in American Film is an indictment of the key American myth that anyone can succeed through self-reliance. Baker finds that sports films, in general, comprise a site in which the myth is represented and reproduced. Baker's focus, though presented from multiple analytical perspectives, is singular in its purpose. That said, Baker does concentrate on what he considers the four core American sports: football, baseball, basketball and boxing. Approximately ninety movies, from the silent era to the present day, provide the content of the analysis, but several are exemplary and are cited repeatedly in the book's …

Spring 2004, 90.9 Wmpg Fm

WMPG Program Guides

Newspaper format

Re-Shaping Documentary Expectations: New Journalism And Direct Cinema, Sharon Lynne Zuber

Dissertations, Theses, and Masters Projects

New Journalism and Direct Cinema reflect a unique conjoined moment in the evolution of nonfiction writing and filmmaking in the United States. I argue that these movements developed as a specific response to the shift from a modern to a postmodern aesthetic, a shift away from faith in a coherent reality at a historical moment, the 1960s. In an attempt to capture reality using new methods that would raise the status of nonfiction, writers and filmmakers in these movements call attention to process and "style." at first glance, these experiments with new styles appear radical; instead, New Journalism and Direct …

Reel Baseball: Essays And Interviews On The National Pastime, Hollywood And American Culture, Marc Ouellette

English Faculty Publications

The editors of Reel Baseball begin by acknowledging the roots of their collection, which explores the intersection between movies and baseball. Since 1989 the National Baseball Hall of Fame has hosted the Cooperstown Symposium on Baseball and American Culture. Since 1997, McFarland has published all papers presented at the symposium. Reel Baseball, then, functions both as a document and as an artifact of the "integral" place of baseball movies in American culture. Indeed, the book not only includes essays presented at the symposium, it has two foreword sections: one written by Hall of Fame President Dale Petroskey and the …