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Full-Text Articles in American Studies
The Effect Of Celebrity Endorsements On Gift-Giving Purchases: An Application Of The Elaboration Likelihood Model, Christine Anghel
The Effect Of Celebrity Endorsements On Gift-Giving Purchases: An Application Of The Elaboration Likelihood Model, Christine Anghel
USF Tampa Graduate Theses and Dissertations
The purpose of this study is to determine how effective celebrity endorsements are in regards to the type of gift purchase one decides to make (i.e., buying for someone who has a high significant meaning to the buyer, such as a best friend, versus buying for someone who has a low significant meaning to the buyer, such as a casual friend). The study seeks to extend upon the anthropology research exploring gift-giving and marketing research exploring celebrity endorsements by applying the tenants of the Elaboration Likelihood Model (ELM). This study uses an experimental procedure in order to determine the effect …
Rape Attitudes And Beliefs: A Replication Study, Rhissa Emily Briones
Rape Attitudes And Beliefs: A Replication Study, Rhissa Emily Briones
USF Tampa Graduate Theses and Dissertations
The phenomena of sexual violence have been studied on college campuses for over 50 years. Despite changes in society's attitudes towards women and gains made by women in education and the work force since the 1960s, research reveals that the incidence and prevalence rates of date rape have not changed significantly over the years. Extant literature indicates that endorsement of rape myths has been found to be associated with sexual aggression by males. A review of existing instruments revealed that current assessments of rape supportive attitudes and beliefs appear outdated in their language and may not be geared for today's …
Correlates Of Body Depilation In Men, Michael Boroughs
Correlates Of Body Depilation In Men, Michael Boroughs
USF Tampa Graduate Theses and Dissertations
Body depilation is a relatively new area of research inquiry. Although women in many industrialized cultures have engaged in body depilation for some time, this behavior has been documented only recently in men. While originally thought to be the practice of just a small percentage of men, recent studies suggest that more men engage in body depilation than had been previously hypothesized (Boroughs & Thompson, 2002; Boroughs, Cafri, & Thompson, 2005; Martins, Tiggemann, & Churchett, 2008; Tiggemann, Martins, & Churchett, 2008). Nevertheless, this area of research is understudied and the relationship between body depilation and men's overall body image is …