American Studies Commons^™

The Implications Of Female American Ideals Presented In Popular Television And Advertising, Siobhan Matty

Honors Theses

My thesis examines the ways in which media and popular television reinforce stereotypes of femininity. Throughout the chapters, I assess whether or not various outlets of media leave space for improvement. For television series, I have focused on Desperate Housewives and Weeds. The two series incorporate several important aspects of the female American experience and lifestyle. The two television series also highlight, reinforce, and sometimes challenge the stereotypes that American women are judged by. The thesis also examines magazine. For this thesis, I have taken three magazines in particular into consideration: Cosmopolitan, InStyle, and New Beauty. The primary purpose of …