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The (Mis) Representation Of Racialized Minorities: Barbie Dolls As Social Problems In India, Namrata Ashvinbhai Bhadania

English Faculty Publications

The relation between commodities and consumers is directly related to the transactional relationship between kids and their interaction with the toys. The paper aims to critique how female representation through Barbie Dolls in popular culture shapes female identity. Production and consumption of Barbie dolls in India became a way of socializing mechanism to educate young Indian girls on the concept of beauty. A notion of beauty is attached to blue eyes, skinny waist, and fair skin giving rise to “American Exceptionalism” (Madsen, 2009, p. 14), where the model nation conceptualizes itself though national identity where perceiver compels to transform themselves …