American Studies Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Mirabai Comes To America: The Translation And Transformation Of A Saint, Nancy M. Martin

Religious Studies Faculty Articles and Research

The story of the sixteenth-century Hindu saint Mirabai is told and performed in a multitude of genres in India across the centuries, and her songs generate a tradition of continuing composition in her name. Her popularity readily moves across boundaries of language, caste, class, religion, and culture not only within India but also beyond, taking root in American culture more broadly in the latter decades of the 20th century, as Americans begin looking for figures for inspiration and canonisation within an emerging non-institutionalised global spirituality and women around the world mine the past to find their spiritual foremothers. Her popularity …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Beisswenger, Donald Andre (Fa 1), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 1. Project titled "White Gospel Music in Logan County" conducted by Donald Andre Beisswenger for a folk studies class at Western Kentucky University. Includes interviews with Jeff and Gwen McKinney and Chester Whitescarver about singing schools and white gospel music. Transcript of McKinney interview included as well as a tape summary for the Whitescarver interview.

Modern Transnational Yoga: A History Of Spiritual Commodification, Jon A. Brammer

Master of Arts in Religious Studies (M.A.R.S. Theses)

Yoga as both a physical activity and a spiritual practice has become an established part of Western culture. In recent years, the interest in postural forms of yoga and the philosophy from which they spring has developed into a multi-billion dollar industry; it has spawned volumes of popular histories and "how-to" books on the subject. However, scholars are only beginning to understand the true roots of modern transnational yoga (MTY) as it has developed in recent times. This thesis reviews the last two decades of scholarship in order to provide a credible explanation for MTY origins and argues that viewing …

Mcnulty, Sara Jane (Fa 529), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 529. Interviews, conducted by Sara Jane McNulty, with Logan County, Kentucky residents about their memories and association with the Shakers or the subsequent Shaker Museum at South Union, Kentucky. An index and transcription accompanies each interview.

Emily Dickinson, Peter De Vries, And The Strangely Unshakeable Calvinist Character, James C. Schaap

Pro Rege

Dr. James Schaap presented this paper at the Calvinism for the 21st Century Conference at Dordt College, April 8-10, 2010.

Jud Ms 03 Macabee Club Archives Finding Aid, Marieke Van Der Steenhoven

Search the Manuscript Collection (Finding Aids)

Description:

Macabee Club was a club of Jewish high school students in Portland from 1955 to the 1970s. The Archives contains organizational records of the group, including meeting minutes, newsletters, and event programs.

Date Range:

1955-1972

Size of Collection:

1 ft.

Jud Ms 02 Portland Jewish Community Center Uso Guest Book Finding Aid, Karin A. France

Search the Manuscript Collection (Finding Aids)

Description:

The Jewish Community Center on Cumberland Avenue in Portland, Maine was the site of United Service Organization (USO) social events, held regularly from at least October 1943 to September 1946. Most of the servicemen (and some women who were nurses) who attended events at the Community Center were in the Navy, stationed on shops docked or anchored in Casco Bay. These social events were sometimes held out on the islands. Although hosted by the Jewish Community Center, anyone was welcome, regardless of religion. Eleanor Edison Taft saved this ledger listing the names of attendees at the USO events when …

Jud Ms 01 Annetta Kornetsky Girl Scout Collection Finding Aid, Karin A. France

Search the Manuscript Collection (Finding Aids)

Description:

Annetta Kornetsky was the Scout leader of Girl Scout Troops 109 and 177, sponsored by the Portland Jewish Community Center, between 1956 and 1958. The Collection contains records of Troops 109 and 177, including meeting agendas, finances, handbook pages, and minutes from November 1956 to March 1958.

Date Range:

1956-1958

Size of Collection:

0.08 ft.

"The Harmony Way:" Integrating Indigenous Values Within Native North American Theology And Mission, Randy Woodley

Faculty Publications - Portland Seminary

Given that Western models of mission have failed among Native Americans and that colonial practices have devastated native communities, this research sought a better way of pursuing Christian mission among Native Americans by asking two questions: (1) Do Native Americans have a generally shared set of values that could guide the construction of new models for mission in North American Native communities, and, if so, to what degree are these values shared among Native American communities? and, (2). What resources (particularly values) are available within the Native American communities themselves for developing appropriate models of mission and could such resources …

Brief History Of Religion In Northeast Ohio, A, George W. Knepper

Cleveland Memory

This monograph presents a concise but comprehensive look at the history of religion in Northeast Ohio. Starting with the early settlers from New England, Professor Knepper traces the increasingly diverse mixture of faiths that now characterize the life of the sacred in Northeast Ohio. In doing this, Professor Knepper is drawing on a lifetime of study into Ohio's history. Original publication date 2002.

Introduction To A New History Of The Sermon : The Nineteenth Century, Robert Ellison

English Faculty Research

This is the introduction to A New History of the Sermon:The Nineteenth Century, a collection of essays I edited for Brill Academic Publishers. It discusses the concept and history of "rhetorical criticism," and seeks to lay a foundation for the rhetorical study of the Anglo-American pulpit.

Polish Influence On American Synagogue Architecture, Samuel D. Gruber

Religion - All Scholarship

Hundreds of thousands of Jews from Poland came to America after 1880. Many built synagogues with details recalling synagogues in their homeland. Immigrant artisans brought motifs and methods of Poland. Many of these synagogues were small, so the relationship to Polish art was on the inside in the painted and carved decoration. Established architects also had access to Polish synagogues as sources. With publication of the Jewish Encyclopedia (1901-06) images of Polish synagogues, such as the Warsaw’s Tlomackie Street Synagogue, became part of many Jewish libraries. More Polish influence came in the 1950s. Most architects were building modern synagogues, …

John Cotton, Thomas Shepard, Thomas Hooker, William Apess, And Devotional Literature, Michael Ditmore

Michael Ditmore

No abstract provided.