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Articles 1 - 6 of 6
Full-Text Articles in American Studies
Unraveling Ethos: The Commodification Of Ethical Clothing, Oliva Hanson
Unraveling Ethos: The Commodification Of Ethical Clothing, Oliva Hanson
Cultural Studies Capstone Papers
In the last decade there has been a noticeable attempt to subvert traditional modes of clothing production. The recent emergence of “ethical consumption” in the fashion industry is a case in point. This project argues that these new formations and practices around ethical consumption are mere appropriations of anti-corporate politics and sentiments for consumers in the West. Signification of ethical consumption through language and cultural capital give more value to individual articles of clothing and branded entities. This reformation of the clothing industry towards an ethical attitude is a rebranding tactic that avoids the source-issue altogether. Through advertising and normalization …
Everything I Know About Gender I Learned From A Little Golden Book!, Chandler Clifford
Everything I Know About Gender I Learned From A Little Golden Book!, Chandler Clifford
Cultural Studies Capstone Papers
This feminist cultural intervention examines the power children’s literature has in its ability to interpellate its readers and normalize dominant gendered identities for them. It draws on the work of feminist theorists, such as bell hooks, Judith Butler, and Sandra Bem to interrogate the politics of gender and sexuality in The Little Golden Book series and to examine how the latter has actively worked to create specific cisnormative gender identities for its readers. In this project, Chandler Clifford shows how children’s literature is used as an ideological tool to teach children how gender is performed in the outside world and …
Through The Looking Glass: The Perpetuation Of Homelessness Through Awareness Media, Ashley Lauren Knight
Through The Looking Glass: The Perpetuation Of Homelessness Through Awareness Media, Ashley Lauren Knight
Cultural Studies Capstone Papers
The definition of who the homelessness are has historically been defined by media. This project performs a genealogical analysis influenced by the work Foucault has done in Madness and Civilization to contextualize the way different forms of media through the years has constructed the homeless stereotype we live with today. By zeroing in on awareness media that is produced by independent documentarians, it becomes apparent the goal is not to educate on the systemic issue of homelessness, but more so to create an empathy-based connection between the subject and the viewer. This paper argues that an empathy-based production is not …
Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger
Looking At People Watching People- A Comparative Approach Of American And British Advertising, Kyle Heger
Cultural Studies Capstone Papers
Advertising reaches millions of audiences every day, yet some of the most impactful ads only appear once, while other advertisements thrive in a world where audiences are most receptive to what the campaign is feeding to the masses. Spaces like the Super Bowl, ads created for the wonders of television are the bridge between artificial realism and situational experiences that most people can relate or aspire to, but what if one person’s experience is leaning towards misrepresentation? In this paper, I’ll be using media studies to dissect American advertising, through its construction of non-profit advertising and responding to the form …
Collective Political Action And Activism On Twitter: The Merits And Limitations Of The Framing Tactics And Strategies Of The 2018 National Prison Strike, Philip Wasserburg
Collective Political Action And Activism On Twitter: The Merits And Limitations Of The Framing Tactics And Strategies Of The 2018 National Prison Strike, Philip Wasserburg
Cultural Studies Capstone Papers
The success of any collective political action relies heavily on public opinion. The leaders of these actions use framing techniques to optimize the reach of their message and convince broader portions of the population to sympathize with their cause. Today, most political conversations and debates about pressing social issues takes on social media platforms such as Twitter, which could be conceptualized as a virtual public sphere, where different individuals meet and discuss political events and issues as equally empowered citizens and active members of society. However, in practice, some individuals remain unable to participate in these discourses and conversations. Philip …
Female Filmmakers In The 1920s, Paige Brunsen
Female Filmmakers In The 1920s, Paige Brunsen
Honors Library Research Award
2018/2019 2nd place award winner. This paper explores the idea that the 1920s filmmaking "was recognized as an opportunity for big business, and women were pushed into the shadows with unfortunate long-lasting consequences." 13 pages.