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Full-Text Articles in American Studies
Advertising, Carl Robert Keyes
Advertising, Carl Robert Keyes
History Department Faculty Works
This chapter examines commercial advertising, with primary emphasis on consumer-oriented advertisements for goods and services in eighteenth- and nineteenth-century America. It focuses on printed advertising media that targeted readers as purchasers and end-users of goods, but it also includes sellers who simultaneously advertised their goods and services both to readers/consumers directly and to retailers who sold to end-users.