American Studies Commons^™

Monkee Business: The Musical And Commercial Revolution Of The 1960s, Andrew T. Murphree

Andrew T Murphree

Very few bands in the history of American popular music possess a more captivating story of rapid ascension to commercial acclaim than that of The Monkees, an American rock band that was brought together in 1966 by executives at Screen Gems, a division of Columbia Pictures. Originally conceived for the purpose of a television show that followed the everyday life of four young musicians aspiring to become the next Beatles, their artificial construction as a band represented their primary purpose as a commercial venture as opposed to a traditional artistic endeavor. While The Monkees rose to success as a merchandising …