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Scripps Senior Theses

Theses/Dissertations

Childrearing

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Full-Text Articles in American Studies

(Re)Producing The Neoliberal Subject: Child-Rearing Advice Literature Following "The Great Risk Shift", Sophie Boczek Jan 2020

(Re)Producing The Neoliberal Subject: Child-Rearing Advice Literature Following "The Great Risk Shift", Sophie Boczek

Scripps Senior Theses

Following neoliberal restructuring in the 1980s, parenting advice literature experienced a significant growth in popularity. As the state largely transferred responsibility to individual citizens for economic survival, child-rearing discourse encouraged the cultivation of a subject who was best-suited for the contours of neoliberal life. This thesis explores the implications of this parenting rhetoric, as well as of the rise in popularity of parenting advice literature in neoliberal circumstances.