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Old Dominion University

Young consumers

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The Development Of A Youth Consumer Culture In The United States In The 1950s, Phillip D. Mccaskey Apr 1992

The Development Of A Youth Consumer Culture In The United States In The 1950s, Phillip D. Mccaskey

History Theses & Dissertations

The 1950s witnessed the development of an important cultural phenomenon in the United States, the result of the demographic increase known as the baby boom. To an unprecedented degree in American history, various facets of the American economy focused towards infants and adolescents due to their swelling numbers and subsequent economic influence. Youths themselves sought to exert their economic power resulting in the formation of a dynamic youth culture manifesting itself most prominently in the entertainment media.

This study examines the origins and scope of the American baby boom. Cultural trends directly related to the baby boom are also analyzed. …