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Full-Text Articles in American Studies
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai
Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai
Electronic Theses and Dissertations
The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …
Occupy The Future: A Rhetorical Analysis Of Dystopian Film And The Occupy Movement, Justin J. Grandinetti
Occupy The Future: A Rhetorical Analysis Of Dystopian Film And The Occupy Movement, Justin J. Grandinetti
Masters Theses, 2010-2019
The anarchic Occupy Wall Street protests, which began in 2011, had an immediate impact on politics and the global lexicon. By introducing the terms “the one percent” and “the 99%” into the public sphere, Occupy was able to draw attention to growing global income inequality. This revolutionary spirit was not lost on popular culture, as a number of films that followed the protests were linked to Occupy. The Hunger Games (2012), The Dark Knight Rises (2012), and Elysium (2013) represent films that were not only extremely successful in the box office, but were also connected to the Occupy Movement because …
Mike & Molly -- An Other World, Maureen Elizabeth Johnson
Mike & Molly -- An Other World, Maureen Elizabeth Johnson
Theses, Dissertations and Capstones
This thesis explores the impact of the television show Mike & Molly on the modern debate related to fat in America. The thesis uses the work of Michel Foucault as well as disability scholars such as Lennard Davis and feminist scholars such as bell hooks to examine how a comedy show like Mike & Molly can further disenfranchise fat people in society. The thesis shows that fat makes people an Other in society, and television shows and other forms of comedy that mock those who are fat just reinforce that Other status.