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Full-Text Articles in American Studies
Public Perceptions Of Organizational Culture And Organization-Public Relationships, Cherisse Fonseca Rivera
Public Perceptions Of Organizational Culture And Organization-Public Relationships, Cherisse Fonseca Rivera
USF Tampa Graduate Theses and Dissertations
Almost 30 years ago, public relations scholars began to process the idea that the concept of culture was important to public relations practices. In particular, scholars questioned what influence culture might have on the communication process and relationship building between organizations and their stakeholders. Yet, today culture is still an understudied concept in the public relations literature. The purpose of this study is to analyze how of organizational culture, as defined by Sriramesh, J. E. Grunig, and Dozier (1996), is significant to the relationship outcomes in public relations. The theoretical framework for this study consists of organizational culture theory and …
Goal Compatibility And Emotional Intensity: An Experimental Study Of Graphic Images In Strategic Communication, Lauren Marie Klinger
Goal Compatibility And Emotional Intensity: An Experimental Study Of Graphic Images In Strategic Communication, Lauren Marie Klinger
USF Tampa Graduate Theses and Dissertations
The purpose of this quantitative study is to examine receiver variables involved in strategic communications and to look specifically at the use of graphic images in strategic communication materials. It argues that any complete, general model of persuasion effects will include both goal compatibility and emotional determinants. It argues that some influential theories used in strategic communications scholarship, including the situational theory of publics and the elaboration likelihood model, are incomplete because they have omitted these variables. This study also tests variables related to willingness to communicate, behavioral intention, and attitude towards the organization. These variables are drawn from prominent, …