American Studies Commons^™

Remembering The Experience Of War: A Sensory Study Of The Vietnam War And Collective Memory, Jacob Randolph

Master's Theses

The Vietnam War is remembered in a variety of ways. It is remembered as a war against communism, yet one that was also against American ideals of freedom. It is remembered as a war of patriotism, yet one that was also against the numerous military members who fought in it. It is remembered as a war for integration and unity among black and white, yet many African-Americans remember the time period as a war being fought abroad and at home. Memory of the war is obviously contradicting, but then again the 1960s and 1970s oftentimes were.

This thesis examines how …

The (Mis) Representation Of Racialized Minorities: Barbie Dolls As Social Problems In India, Namrata Ashvinbhai Bhadania

English Faculty Publications

The relation between commodities and consumers is directly related to the transactional relationship between kids and their interaction with the toys. The paper aims to critique how female representation through Barbie Dolls in popular culture shapes female identity. Production and consumption of Barbie dolls in India became a way of socializing mechanism to educate young Indian girls on the concept of beauty. A notion of beauty is attached to blue eyes, skinny waist, and fair skin giving rise to “American Exceptionalism” (Madsen, 2009, p. 14), where the model nation conceptualizes itself though national identity where perceiver compels to transform themselves …

Jet Magazine: Celebrating Black Female Beauty, Jazmyn Shepherd

XULAneXUS

Once referred to as, “the Negro bible” by famed actor and comedian Redd Foxx^[1], Jet has continued to be a pioneer in representing Black Americans as beyond the stereotypes to which they are so often relegated. The magazine has not only provided accurate coverage throughout momentous Black historical movements such as the Civil Rights Movement in the 1950s, the Black is Beautiful movement of the late 1960s, and the Natural Hair Movement of the 2000s, but it has also catered to the daily interests of Black Americans, such as fashion and beauty, lifestyle advice, dating advice, politics, health …

“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy

Senior Projects Spring 2018

This project examines the rise and development of modern sports marketing, as well as its impact on the economy, society, culture, and professional sports. The project explores sports marketing through the lens of two legendary athletes – Babe Ruth and Michael Jordan. Ruth and Jordan are two pivotal figures that were major catalysts for elevating the role of sports and sports marketing to new levels in each of their time periods. Ruth was the first major athlete to sign lucrative endorsement deals as he opened the floodgates, fostering the rise of sports marketing and changing the sports economy. Moving to …

When Ink Turned Into Bullets: The Effect Of The Press In Buffalo, New York And The Nation Along With Its Role In Igniting A Civil War, Nicole C. Kondziela

History Theses

The American Civil War was a multi-faceted conflict: North versus South, states’ rights versus federal law, slavery versus abolition. Due to increasing and constant advancements in technology, this was the first war in American history that developed in full view of the public through newspapers. The Industrial Revolution and capitalism allowed the press to evolve into rich and powerful soap boxes for political bosses and editors alike to voice their opinions far beyond the village square. Unbeknownst to much of the public at the time, the Union had been at the mercy of newspaper editors and politicians in a grand …

Navigating The Interim, Joseph E. Saphire Jr

Masters Theses

Navigating the Interim attempts to build a framework for the ways in which visual art, media studies, and forms of social practice might intermingle within a career in the arts, as well as within a thorough art education curriculum. From broad theoretical analysis to the specificity of technical exercises and prompts, this paper serves as a roadmap for the ways in which production, teaching, and organizing might begin to merge into a single holistic practice. The author’s projects provide an anchor from which to analyze the various conceptual trajectories of art that have stemmed from modernism throughout the 20th century, …

The Implications Of Female American Ideals Presented In Popular Television And Advertising, Siobhan Matty

Honors Theses

My thesis examines the ways in which media and popular television reinforce stereotypes of femininity. Throughout the chapters, I assess whether or not various outlets of media leave space for improvement. For television series, I have focused on Desperate Housewives and Weeds. The two series incorporate several important aspects of the female American experience and lifestyle. The two television series also highlight, reinforce, and sometimes challenge the stereotypes that American women are judged by. The thesis also examines magazine. For this thesis, I have taken three magazines in particular into consideration: Cosmopolitan, InStyle, and New Beauty. The primary purpose of …