Arts and Humanities Commons^™

Creativity and originality of style are key elements to affirm themselves in an increasingly crowded and competitive world of advertising photography. Some photographers challenge conventions to assert their innovative ideas. Dealing with extremely delicate social issues and using them effectively in the advertising world is a very rare and difficult task. Oliviero Toscani and David LaChapelle marked an era in advertising photography using similar content but with totally different technique and style. They have written and started a new phase of fashion photography, inventing a revolutionary approach to business, communication and public relations. There are many similarities in the two …